Requirements
Bachelor's degree in marketing, Business Administration, or a related field. Minimum of 2 years of proven experience in field marketing, commercial sales support, or trade marketing, specifically within the FMCG sector. Advanced skills in Microsoft Excel and data reporting tools, with a deep understanding of Traditional Trade (GT) and Modern Trade (MT) operations. Must have physical stamina and a strong willingness to travel frequently for field operations and market audits.
Description
Offline Trade Marketing SpecialistKey Responsibilities:POSM Deployment: Coordinate the design, production, and distribution of Point-of-Sale Materials (POSM) like displays, end-caps, and shelf-talkersPlanogram Compliance: Apply localized planograms, ensuring correct brand blocks and share-of-shelf, while auditing perfect store pillarsField Audits: Conduct regular market visits to inspect execution quality, shelf hygiene, and competitive product placementsB2B Incentives: Formulate incentive programs for wholesalers, sub-distributors, and retailers to increase brand stockingROI Evaluation: Analyze the effectiveness and financial return of promotional trade spends after each campaign cycleBudget Tracking: Manage localized trade marketing budgets to prevent overspending on regional activationsCompetitor Intelligence: Monitor and report on competitor pricing adjustments, newly launched items, and trade schemesVendor Management: Liaison with third-party production and activation agencies to manage production/delivery deadlinesEducation & ExperienceDegree: Bachelor's degree in marketing, Business Administration, or a related fieldExperience: +2 years of proven field marketing, commercial sales support, or trade marketing experience strictly within the FMCG sectorSkills & CompetenciesChannel Knowledge: Deep understanding of Traditional Trade (GT) and Modern Trade (MT) operationsData Literacy: Advanced skills in Microsoft Excel and data reporting tools to track regional sales dataMobility: Physical stamina and a strong willingness to travel frequently across the assigned geographic territory for field operations & market audits