✨ AI Summary
Our international beauty brand in Cairo is seeking a Social Media Manager to oversee their social media ecosystem across key MENA platforms (Instagram, TikTok, Facebook, YouTube, Snapchat, X, WhatsApp). The role involves designing localized social strategies, leading bilingual content production, managing paid campaigns, and fostering influencer partnerships to drive brand community and sales growth in Middle East markets.
Key responsibilities include developing cross-platform strategies, content calendars, and creative campaigns tailored to MENA beauty consumers. This includes overseeing Arabic & English content creation, short-video production, community management, and brand reputation monitoring. The manager will plan, launch, and optimize ad campaigns on Meta, TikTok, and Snapchat, tracking KPIs and providing performance analysis. Collaboration with beauty creators and KOLs for product launches and activations across Gulf & North Africa markets is also crucial. The role requires monitoring regional beauty trends and competitors, optimizing content tactics, and maintaining a unified brand aesthetic and voice.
Requirements
4–10 years social media marketing experience, minimum 2 years in managerial roleHands-on experience in beauty/cosmetics industry is highly preferredNative Arabic speaker; fluent English as daily working languageProven experience managing multi-channel social portfolios for MENA marketsProficient in Meta Business Suite, TikTok Business Center, Snapchat Ads and social analytics toolsDeep understanding of MENA beauty consumer habits, regional creator ecosystem and platform differencesCreative, data-driven, with strong project management and cross-market coordination capabilityBachelor’s degree in Marketing, Communications or related fields
Description
Join our international beauty brand based in Cairo and oversee our full social ecosystem covering all key MENA platforms: Instagram, TikTok, Facebook, YouTube, Snapchat, X (Twitter) & WhatsApp.You will design regionally localized social strategies, lead bilingual content production, manage paid campaigns and influencer partnerships to build brand community and drive sales growth across Middle East markets.Key ResponsibilitiesDevelop cross-platform social strategies, content calendars and creative campaigns tailored to MENA beauty consumersOversee Arabic & English content creation, short-video production, community management & brand reputation monitoringPlan, launch and optimise Meta, TikTok & Snapchat ad campaigns, track KPIs and deliver regular performance analysisCollaborate with beauty creators, KOLs for product launches, seasonal activations across Gulf & North Africa marketsMonitor regional beauty trends and competitors, optimise platform-specific content tactics for each MENA marketMaintain unified premium brand aesthetics and brand voice across all social touchpoints