Requirements
| Academic Qualifications | • Bachelor’s degree in Marketing or Business Administration (Master’s preferred). • Minimum 7 years of marketing experience, with at least 3 years in a leadership role (preferably in the education sector). • Fluency in Arabic and English (Turkish is an asset). • Strong leadership, communication, and negotiation skills. • Proficiency in digital marketing tools and data analytics. | Authorities|Approve and implement marketing campaigns within the approved budget. • Recommend contracts with external marketing agencies and platforms. • Direct supervision over all Marketing Department staff. | Required Skills | • Strategic Thinking & Leadership – ability to plan, lead, and manage teams effectively. • Data Analysis & Reporting – interpreting KPIs and market trends. • Digital Marketing Proficiency – SEO, SEM, social media, and analytics tools. • Communication & Negotiation – strong interpersonal and presentation skills. • Creativity & Innovation – designing effective campaigns and branding. • Data Analysis & Reporting – interpreting KPIs and market trends
Description
| Job Purpose | To oversee the development and implementation of marketing strategies that support strategic objectives, enhance institutional branding, attract students locally and internationally, and build effective partnerships with educational and media organization| Duties & Responsibilities | • Develop and implement the annual marketing plan aligned with the University’s strategic goal. • Lead, supervise, and develop the marketing team. • Prepare regular reports to senior management on marketing KPIs. • Ensure compliance with University policies and core values in all marketing activities. • Plan and execute digital marketing strategies (social media, paid campaigns, SEO, SEM). • Design and manage advertising campaigns (online & offline).• Strengthen the University’s brand image locally and internationally through events, conferences, and campaigns. • Supervise creative content development (brochures, videos, social media posts). • Conduct market and competitor analysis to propose improvement initiatives. • Manage the University’s official website and social media platforms. • Manage the marketing budget and ensure optimal resource utilization. • Coordinate with the Admissions Department to align campaigns with student recruitment targets. • Track and report on marketing performance indicators (ROI, conversion rates). • Organize educational fairs and promotional workshops. • Build and maintain relationships with media outlets and educational partners. • Develop and implement the annual marketing plan aligned with the University’s strategic goals. • Prepare feasibility studies for new marketing campaigns. • Design and manage advertising campaigns (online & offline).