Description
Job description / Role
Job Type
Full Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Retail
About us
At Al Tayer Insignia, your career is more than a job — it’s a journey into the heart of luxury retail. For over 40 years, we’ve partnered with the world’s most iconic brands, creating award-winning retail experiences across our boutiques, department stores, and leading online platforms. With stores and outlets across the GCC and a truly seamless omnichannel presence, we bring style, innovation, and heritage together. Here, you’ll join a diverse, customer obsessed, passionate team that celebrates creativity, values individuality, and empowers you to grow. Join us on our journey, reimagining fashion and redefining the meaning of luxury in the region.
Job overview
Responsible for enhancing on site customer experience, product discovery and maximizing sales and sell through. Category ownership of luxury womenswear and management of key relationships. Responsibilities include on site category maintenance, web/app optimization, launches/campaigns, performance reports, visual merchandising.
Functional roles and responsibilities
Assure timely and accurate site content, including product images, descriptions, promotional messaging.
Ensure accuracy of product information, including sizing, color and category classification, ensuring quality checks are completed for all newly uploaded products.
Optimization of product discoverability, including visual merchandising, home page exposure, onsite search, sorting rules, product placement, on site content.
Manage mapping and category population so that all products are represented in the correct pages on site.
Manage on site launches in collaboration with buying, studio, content and marketing teams.
Review live site merchandising daily including links to landing pages, size guides, stock availability.
Manage mega nav, ensuring correct navigation structure, seasonal updates, links are working correctly.
Own size guides, ensuring correct functionality and updating any new or brand specific configurations.
Collaborate with other digital merchandisers on cross site edits for seasonal and promotional campaigns.
Analysis of past performance to define campaign strategies, including brands, categories, products to expose.
Have good market awareness, regular competitor analysis including pricing, promotions, content, assortment.
Daily analysis of customer engagement and sales performance, comparing to budget, previous week and previous year. Identify actions required to meet site trading targets, and opportunities for further growth.
Track relevant sales funnel KPIs, identify areas for improvements and own completion of required actions.
Identify slow selling styles and increase sales whilst being mindful of margins and stock availability.
Track inventory levels and onsite availability of items featured in upcoming campaigns or exposures, to ensure availability at time of feature.
Test onsite and marketing promotions, and validate all price changes on staging environment ahead of launch on live site.
Review customer journey on staging environment for all on site launches, making necessary improvements.
Work with planning and buying teams to identify actions for demand forecast based on ecommerce metrics, including stock/sizing availability or additional range requirements for seasonal events.
Work with studio team to ensure product copies and images are consistent, accurate, on-brand, with excellent quality in terms of style, tone and optimization for search and customer experience.
Work with CRM team to align strategy for daily communications, and to provide inputs for trading focus.
Collaborate with digital marketing team to optimize key categories for SEO.
Collaborate with product and tech teams on on-site enhancements and developments relevant to category.
Ad hoc reports as needed to support digital merchandising manager and digital trading team.
Attends meetings and deputizes for digital merchandising manager as necessary.
Identifies improved ways of working and efficiencies within the team.
Outline best practices in digital merchandising, share with team through trainings and process documentation.
Years of experience
4+ years of online merchandising experience within luxury retail, preferably multi-brand.
Knowledge and skills
Experience with Google Analytics
Experience with Salesforce Commerce Cloud
Experience with process optimisation and driving efficiency
Ability to work well independently and in a team setting.
Strong individual problem solving and organizational skills.
Strong written and verbal communication skills.
A keen eye for details across both quantitative and qualitative data.
Strong analytical, excel and mathematical skills, ideally gained in a planning environment.
Commercially aware, with creative flair and love for the luxury fashion and beauty product.
Languages
Fluent in English.
About the Company
Established in 1979, Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond. With over 7,800 employees from 95 different nationalities, the Group has its headquarters in Dubai, UAE.
Al Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting. The Groups portfolio includes several of the worlds leading brands such as Armani, Bvlgari, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols and Maserati. The Group operates over 180 stores across multiple markets in the Middle East. In addition, Al Tayer Group has investments in commercial real estate, contracting, supply chain management, precision tools manufacturing and travel agency services.
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