Requirements
● 6-10 years of digital commercial experience, with at least 3+ years managing or closely leading an e-commerce platform in fashion or apparel retail in Egypt.● Hands-on expertise with platforms such as Shopify Plus, Magento, or a custom enterprise solution, and the ability to brief technical and product teams.● Strong knowledge of Meta, Google, TikTok, GA4, Google Tag Manager, dashboards, conversion-rate optimization, attribution limits, and paid-media economics.● Working knowledge of CRM and marketing-automation systems, customer segmentation, email, SMS, WhatsApp journeys, loyalty, and lifetime-value analysis.● Understanding of local payment habits, cash on delivery, last-mile logistics, returns, and consumer-financing solutions in Egypt.● Ability to interpret P&L, net revenue, gross sales, margin contribution, CAC, ROAS, and marketing efficiency without treating platform-reported sales as the whole business result.● Understanding of organic-social performance, community and moderation metrics, and the relationship between brand content, qualified traffic, and conversion.● Understanding of high-end menswear and womenswear shopping behaviour, fit, fabrics, styling, and product presentation; textile knowledge is an advantage.● Practical use of AI tools for analysis, research, testing ideas, and workflow improvement, with recommendations checked against actual data.
Description
Position OverviewThe Growth & Digital Manager leads digital strategy, demand generation, paid-media performance, and improvement of the online customer journey. Initially, the role works with the existing owners of e-commerce, website operations, and CRM. After the agreed transfer, it takes direct responsibility for the e-commerce plan and P&L, platform performance, CRM, loyalty, and retention. The role also understands organic social and works closely with the Social Media Specialist, who currently reports to Brand.Key Responsibilities● Digital Strategy & Funnel Management: Build the digital strategy and tactical plan across active markets. Set priorities for demand, qualified traffic, product discovery, conversion, and repeat purchase; own the digital-performance reporting rhythm.● Paid Media & Team Leadership: Direct the Performance Media Specialist and agencies across Meta, Google, TikTok, and approved platforms. Review channel mix, testing, acquisition cost, ROAS, marketing efficiency, and return against sales and margin data.● Platform & UX Optimization: Diagnose navigation, product listings and content, search, landing pages, basket, checkout, and payment drop-offs with the current e-commerce and technology owners. Prioritize improvements; take direct platform ownership only after transfer.● E-commerce & Commercial Alignment: Work with Commercial, Buying, and the current e-commerce owner on assortment, availability, pricing, promotions, inventory, and customer experience. After transfer, lead online-store planning and P&L with clear revenue and contribution-margin accountability.● CRM & Loyalty: Coordinate with the current CRM owner on database quality, segmentation, lifecycle journeys, email, SMS, WhatsApp, retention, and lifetime-value analysis. Lead the CRM team and programs only after transfer.● Operations Awareness: Understand order processing, delivery, inventory coordination, returns, and customer-service issues well enough to spot their effect on conversion and repeat purchase; operational execution stays with the relevant teams unless formally transferred.● Organic Social & Customer Signals: Work with Brand and the Social Media Specialist on content performance, social listening, community feedback, link tracking, and social traffic. Understand the work well enough to guide digital decisions and support the specialist where needed.● Vendor & Tech Management: Manage paid-media and growth partners, and coordinate with platform developers, payment providers, and logistics partners through their current owners.