Falahly is an AI-powered job matching platform for the MENA (Middle East and North Africa) region. It uses vector embeddings and skill ontology matching to connect job seekers with relevant positions in UAE, Saudi Arabia, Egypt, Qatar, Kuwait, Bahrain, and beyond.

How does Falahly's AI job matching work?

Falahly analyzes your CV using AI to extract skills, experience level, and career trajectory. It then matches your profile against 50,000+ active job listings using semantic vector similarity and an ontology-aware skill matching system — going beyond keyword matching to understand what you actually know.

What countries does Falahly cover?

Falahly covers the full MENA region including UAE (Dubai, Abu Dhabi), Saudi Arabia (Riyadh, Jeddah), Egypt (Cairo), Qatar (Doha), Kuwait, Bahrain, Jordan, Oman, Lebanon, Morocco, and Tunisia.

Is Falahly free for job seekers?

Yes, Falahly is free for job seekers. You can upload your CV, get AI-powered job matches, and apply to positions without any cost. Premium features like in-depth skill gap analysis and CV optimization insights are available as optional upgrades.

How do I post a job on Falahly?

Employers can post jobs and access Falahly's candidate database through the Employer portal at https://falahly.com/employers. Contact us at support@falahly.com for enterprise plans and bulk posting options.

How do I apply for the Head of Online Sales, Growth & Marketing job at Concrete For Readymade Garments?

Click the Apply Now button on this page to apply for the Head of Online Sales, Growth & Marketing position at Concrete For Readymade Garments. You will be redirected to the original job listing to complete your application.

Where is the Head of Online Sales, Growth & Marketing position located?

This Head of Online Sales, Growth & Marketing role is based in Giza, Egypt.

Head of Online Sales, Growth & Marketing

🏢 Concrete For Readymade Garments

📍 Giza, EgyptFull-timeOn-site

📅 Posted: 1mo ago🔄 Updated: 1mo ago

CV%

✨ AI Summary

The Head of Online Sales, Growth & Marketing will be responsible for developing and executing the company's online sales strategy to achieve sustainable revenue growth. This includes driving profitable online growth, meeting sales targets, and building promotional calendars. The role also involves leading digital marketing activities across various channels, managing performance marketing budgets, and optimizing Return on Ad Spend (ROAS). Additionally, the Head of Online Sales will develop customer lifecycle marketing strategies, manage CRM initiatives, and improve customer retention. The position requires ownership of website performance and conversion optimization, as well as online merchandising and coordination with various operational teams to ensure efficient order fulfillment and an excellent customer experience. The role also involves monitoring and analyzing key business metrics and preparing reports with actionable insights.

Required Skills

Other

○Online Sales Strategy○CAC reduction○WhatsApp Marketing○Online Merchandising○online marketing○online sales○apperal○fashion retail○fashion sales○fashion design

Finance, Legal & Governance

○Financial Analysis

Business, Sales & Management

○Digital Marketing○Advertising○Google Ads○Business Development○Email Marketing○Events Marketing○E-Commerce○Business Analysis○Progress Reporting○Marketing Strategy○Real Estate Sales

Science & Research

○Optimization

Productivity & Workplace Tools

○Notion

Information Technology

○CRM○Performance Optimization

Engineering, Construction & Trades

○MEP Coordination

Hospitality, Retail & Customer Service

○Customer Service○Luxury Retail

Operations, Logistics & Supply Chain

○Logistics

Soft Skills & Professional Competencies

○Data Analysis

Requirements

Bachelor's degree in Business Administration, Marketing, E-Commerce, or related field.8–15 years of experience in E-Commerce, Digital Growth, or Online Sales.Minimum 3 years in a leadership role.Experience in Fashion Retail, Apparel, Lifestyle, Beauty, or FMCG is highly preferred.

Description

1. Online Sales Strategy & Revenue GrowthDevelop and execute the company's online sales strategy to achieve sustainable revenue growth.Drive profitable online growth by balancing revenue, marketing investment, operational costs, and gross margin.Own monthly, quarterly, and annual online sales targets.Build promotional calendars aligned with seasonal campaigns including Ramadan, Eid, Summer, Winter, White Friday, and Back-to-School.Increase Average Order Value (AOV), Conversion Rate (CR), and Customer Lifetime Value (CLV).Monitor sales performance and recommend commercial actions to maximize revenue.2. Digital Marketing & Customer AcquisitionLead all digital marketing activities across Meta, Google, TikTok, Snapchat, and other digital channels.Manage performance marketing budgets and optimize Return on Ad Spend (ROAS).Monitor and improve Customer Acquisition Cost (CAC).Develop customer acquisition, retention, and reactivation strategies.Work closely with internal teams and external agencies to maximize campaign performance.3. CRM & Customer RetentionDevelop and manage customer lifecycle marketing strategies.Build automated Email, SMS, and WhatsApp customer journeys.Improve repeat purchase rates and customer retention.Manage loyalty and customer engagement initiatives.Utilize customer segmentation to deliver personalized marketing campaigns.4. Website Performance & Conversion OptimizationOwn website performance and customer experience.Improve website conversion rate through continuous optimization (CRO).Monitor customer behavior including:Bounce RateCart AbandonmentCheckout Drop-OffOptimize website navigation, search functionality, product pages, and checkout process.Ensure an excellent shopping experience across desktop and mobile platforms.5. Online MerchandisingManage online product assortment and digital merchandising.Ensure accurate product information, pricing, and imagery.Coordinate product launches and promotional campaigns.Collaborate with Buying and Merchandising teams to maximize online sales performance.6. E-Commerce OperationsCoordinate with Supply Chain, Warehouse, Customer Service, Logistics, and IT teams to ensure efficient order fulfillment.Monitor order processing, shipping performance, returns, and customer satisfaction.Improve delivery speed while reducing cancellations and operational issues.Ensure payment gateways and online systems operate efficiently.7. Analytics & Business PerformanceMonitor and analyze key business metrics including:Online RevenueGross Merchandise Value (GMV)Conversion Rate (CR)Return on Ad Spend (ROAS)Customer Acquisition Cost (CAC)Customer Lifetime Value (CLV)Average Order Value (AOV)Website TrafficPrepare regular business reports with actionable insights and recommendations.

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