Requirements
Education Bachelor's degree in Marketing, Business Administration, or a related field. Experience3-5 years of experience in Brand Management, Marketing, or Consumer Marketing.FMCG industry experience is mandatory.Experience managing integrated marketing campaigns and product launches is highly preferred. Technical KnowledgeStrong understanding of brand management principles and consumer marketing.Experience with digital marketing platforms and social media marketing.Knowledge of market research techniques and performance analytics.Proficiency in Microsoft Office and marketing analytics tools.Familiarity with graphic design workflows and creative development processes is an advantage. CompetenciesStrategic thinking and business acumenCreativity and innovationStrong analytical and problem-solving skillsExcellent communication and storytelling abilitiesProject management and organizational skillsCross-functional collaboration and stakeholder managementResults-oriented mindset with attention to detailAbility to work in a fast-paced FMCG environmentLeadership, initiative, and decision-making skills
Description
Brand Strategy & DevelopmentDevelop and implement comprehensive brand strategies aligned with the company's business objectives.Maintain and strengthen the company's brand positioning and identity across all customer touchpoints.Ensure consistent brand messaging, tone of voice, and visual identity. Marketing Campaign ManagementPlan, execute, and evaluate integrated marketing campaigns across digital, social media, and offline channels.Coordinate promotional activities, product launches, and seasonal campaigns.Monitor campaign performance and optimize marketing activities to maximize ROI. Market Research & Consumer InsightsAnalyze market trends, customer behavior, and competitor activities.Identify opportunities for innovation and brand growth.Translate customer insights into actionable marketing strategies and product positioning. Brand Assets & Cross-Functional CoordinationOversee the development of packaging, marketing materials, and brand visuals.Collaborate with Design, Sales, Production, and Product Development teams to ensure brand consistency.Support new product launches through effective branding and communication strategies. Performance & Continuous ImprovementMonitor brand performance using relevant KPIs and market data.Measure campaign effectiveness and recommend improvements.Stay updated with industry trends, digital marketing developments, and consumer preferences.Continuously identify opportunities to strengthen brand equity and customer engagement.