✨ AI Summary
The Senior Social Media Specialist will create and execute social media strategies for a product group, collaborating with marketing and advertising teams. Responsibilities include researching influencers and trends, writing social media content and promotional scripts, driving traffic and engagement for sales conversion, managing marketing budgets, and measuring campaign results. The role involves managing social media accounts (Facebook, Instagram, LinkedIn), understanding platform suitability for content, and dealing with third-party agencies.
Requirements include a preferred Bachelor's degree in marketing and communication, at least 3 years of experience in social media management and media buying, and fluency in English. Candidates must have a thorough understanding of online metrics and terminology, knowledge of web analytics tools (Omniture experience a plus), and a micro-level understanding of online advertising. Strong organizational, coordination, teamwork, and communication skills are essential.
Requirements
Education: Bachelor degree with marketing and communication background is preferred.Experience: at least 3 years of experience in social media management and media buying. Other requirements: Fluency in English.Thorough understanding of standard online metrics and terminology. Knowledge of web analytics tools required, Omniture experience a plus and Micro-level understanding of the online advertising.Strong ability to organize and coordinate multiple tasks, team player, creative, communicate information in a timely fashion and with the appropriate sense of urgency.
Description
Create a social media plan and strategy for a group of products that collaborates with marketing, advertising campaigns.Research top influencers, competitors, and trends for target persona. Seeking high-level placements in posts and engagement of the target audience.Write content for the social media posts & Write scripts for promotional materials used in marketing campaigns.Driving traffic and engagement that translates to sales and brands promotion (Sales Conversion Rate).Managing a marketing budget to serve digital marketing plan and marketing objectivesMeasuring the results of marketing activity to inform future marketing campaigns.Manage all our social media accounts such as FB ,Instagram and LinkedIn Knowing which platform different kinds of content are best suited to.Dealing with 3rd party agencies for managing factory products platforms