Description
Growth Marketing ManagerDepartment: Marketing | Vertical: Digital GrowthReports to: Digital DirectorAbout the CompanyA UAE-based holding company is seeking a dynamic Growth Marketing Manager to covers its full portfolio of companies. Why JoinMulti-business exposure — build experience across a diverse portfolio of sectors, audiences, and business models rather than a single brandBuild, don't just inherit — help shape a growing group marketing function, its standards, systems, and ways of working as the group scalesSenior stakeholder visibility — collaborate with executive leadership, portfolio companies, government and institutional stakeholders, and specialist advisersCommercial and national relevance — contribute to initiatives designed to create sustainable value while strengthening the UAE's long-term economic capabilityInnovation with discipline — use data, digital tools, and AI to improve quality and productivity within a culture anchored in Integrity, Discipline, Innovation, and PartnershipRole PurposeLead the group's growth marketing capability across paid acquisition, performance media, CRM, lifecycle, funnel optimisation, and experimentation — ensuring digital investment drives measurable acquisition, conversion, retention, and revenue outcomes.Key ResponsibilitiesGrowth Strategy & Funnel ManagementDevelop growth plans for priority corporate and portfolio initiatives based on customer journeys and business targetsMap funnel stages, conversion points, and audience segments; prioritise opportunities by impact, evidence, and effortPerformance MediaSet channel strategies and budget allocation across paid search, social, display, video, and programmaticReview campaign structure, targeting, creative, bidding, and landing-page performance; define stop/scale rulesCRM & LifecycleBuild lifecycle strategies covering onboarding, nurture, activation, retention, cross-sell, and re-engagementDefine segmentation, journey logic, and contact policies; partner with Technology on data and automation requirementsExperimentation & ConversionMaintain a prioritised experimentation backlog across media, messaging, offers, audiences, and digital experiencesWork with Digital Product and Studio teams to test landing pages and creative, and scale proven improvementsAnalytics & PerformanceOwn reporting across spend, CAC, CPL, CPA, conversion, revenue, retention, and cohort performancePartner with the Marketing Analyst on attribution, forecasting, and ROI; ensure tagging standards are followedTeam & Agency ManagementManage and develop Performance & Media and CRM & Lifecycle executivesManage agencies, platforms, and vendors; build a culture of experimentation, transparency, and evidence-based decision-makingKey DeliverablesGrowth plans · Paid-media strategy and budget allocation · CRM and lifecycle roadmap · Experimentation backlog and results log · Weekly/monthly growth dashboard · Audience and campaign taxonomy · Agency reviewsKey Performance IndicatorsCAC · CPL/CPA · Conversion rate · Incremental revenue or qualified demand · Retention/reactivation · ROMI · Experimentation uplift · Media budget efficiency · CRM engagement · Tracking accuracyQualifications & ExperienceBachelor's degree in a relevant discipline; postgraduate or professional qualifications desirable for senior positions8-12 years of growth, performance, CRM, or digital-marketing experienceProven ownership of significant budgets and measurable funnel outcomesStrong hands-on platform, analytics, and lifecycle knowledgeTeam and agency management experience requiredFluent English required; Arabic desirableTechnical SkillsGoogle Ads · Meta Ads · LinkedIn Ads · Programmatic/display · GA4 · CRM/marketing automation · A/B testing · Attribution · Audience segmentation · Excel/Power BI · UTM governance · Landing-page optimisationCore / Leadership CompetenciesStrategic or commercial judgement appropriate to the level of the roleOwnership and accountability for outcomes, quality, and follow-throughStakeholder management and collaborative partnership across the group and portfolio companiesClear written and verbal communication with the ability to simplify complexityExecution discipline, prioritisation, and comfort operating in a fast-evolving environmentCuriosity, learning agility, and responsible adoption of data, digital tools, and AIIdeal Candidate ProfileA growth leader who is as comfortable in campaign data as in strategy, and understands that sustainable growth combines acquisition, experience, and lifecycle.