Requirements
Required SkillsExperience managing business social media accounts.Knowledge of Meta advertising and digital campaign management.Ability to create professional visual content and short videos.Good Arabic and English writing skills.Basic understanding of sales and lead generation.Ability to understand technical medical-product information.Good knowledge of Canva or equivalent design software.Ability to prepare performance reports using Excel or similar tools.Organized, commercially oriented, and able to coordinate with Sales and Management.
Description
1. Product & Sales PromotionCreate and publish professional promotional posts for Medix Technology products.Prepare campaigns for existing products, special offers, and products requiring increased sales.Develop launch campaigns for newly introduced products.Clearly communicate product applications, benefits, specifications, and competitive advantages.Coordinate with the Sales Department to determine priority products and target customers.Convert marketing activities into customer inquiries and potential sales leads.2. Social Media ManagementManage the company's official social media accounts, including Facebook, Instagram, LinkedIn, and other platforms approved by management.Prepare a monthly and weekly content calendar.Maintain consistent company branding, product presentation, and professional communication.Monitor comments, messages, and inquiries and ensure that sales-related inquiries are transferred promptly to the appropriate sales representative.3. Content CreationDesign product posts, promotional materials, simple videos, reels, and product presentations.Prepare suitable Arabic and English marketing content.Use product catalogs, photographs, technical information, and supplier materials to create professional content.Coordinate with suppliers when additional marketing materials, images, or product information are required.Ensure that technical product information used in advertisements is accurate and approved before publication.4. Paid AdvertisingPrepare and manage paid social media advertising campaigns according to the company's approved budget.Select appropriate audiences based on product type, geographic area, profession, healthcare specialty, and customer segment.Monitor advertising expenditure and campaign performance.Optimize campaigns according to results rather than simply increasing reach or followers.5. Lead Generation & Sales CoordinationRecord customer inquiries generated through social media.Identify the product requested, customer/hospital/medical center, contact details, and source of inquiry.Forward qualified leads to the appropriate salesperson.Follow up internally to determine whether leads resulted in quotations, opportunities, or sales.Maintain a clear record of leads generated from each campaign.6. New Product LaunchesFor every new product, the specialist shall prepare a coordinated launch plan including:Product introduction.Target customer segment.Key selling points.Product images and promotional materials.Launch posts and advertisements.Paid campaign recommendations.Customer inquiry handling.Follow-up campaign after launch.7. Performance ReportingSubmit a monthly report showing:Posts and campaigns published.Advertising expenditure.Reach and engagement.Number of customer inquiries.Number of qualified sales leads.Products generating the highest interest.Leads transferred to the Sales Department.Sales opportunities or orders generated from digital campaigns, where measurable.Recommendations for the following month.