✨ AI Summary
We are seeking a Social Media Specialist to manage and grow our online presence. Responsibilities include managing company social media accounts, scheduling and publishing content, and responding to comments and messages. The role also involves planning, managing, and optimizing paid social media campaigns, defining target audiences, and monitoring ad performance. You will track and analyze social media performance using analytics tools, prepare reports, and maintain brand consistency. Collaboration with marketing and sales teams, and professional handling of negative comments are also key aspects of this role.
Requirements
Required Qualifications• 1–3 years of experience as a Social Media Specialist.• Proven experience managing social media platforms (Facebook, Instagram, LinkedIn, Youtube).• Experience in creating and managing paid social media advertising campaigns.• Familiarity with social media analytics tools and performance reporting.• Good understanding of social media trends, algorithms, and best practices.• Strong communication and interpersonal skills.• Ability to manage multiple tasks and meet deadlines.• Attention to detail and strong organizational skills.• Ability to work as part of a team. Preferred (Nice to Have):• Experience with social media management tools (Meta Business Suite)• Experience in community management and customer engagement.
Description
Social Media Specialist – Job Responsibilities 1. Social Media Management• Manage and maintain the company’s social media accounts (Facebook, Instagram, LinkedIn,Youtube).• Schedule and publish content according to the content calendar.• Monitor messages, comments, and respond professionally. 2. Paid Advertising • Plan and manage paid social media campaigns. • Define target audiences and monitor ad performance. • Optimize campaigns to improve reach, engagement, and leads. 3. Monitoring & Analysis • Track and analyze social media performance using analytics tools. • Prepare regular performance reports. 4. Additional Responsibilities • Maintain brand tone and consistency across platforms. • Collaborate with marketing and sales teams. • Manage negative comments and handle social media crises professionally.