Requirements
Requires a Bachelor's degree in Marketing, Business, or a related field, with 3+ years of experience in performance marketing, preferably in a digital marketing agency. Must have a proven track record of managing and optimizing multi-channel digital marketing campaigns and expertise in digital marketing tools. Strong analytical skills, experience with A/B testing, and excellent communication are essential.
Description
Are you a results-driven marketer with a passion for performance and growthArabyBrand is looking for a Senior Performance Marketing Specialist to join our dynamic team.In this role, you will be responsible for developing, implementing, and optimizing multi-channel performance marketing campaigns that drive traffic, engagement, and conversions for our diverse portfolio of clients.The Big Picture:Araby Brand, a dynamic digital marketing agency in the MENA region, specializes in performance marketing tailored to each client's unique needs.Our goal is to become a leading agency in the EMEA region, while ensuring that we remain an exceptional place to work.Responsibilities:Develop and execute comprehensive performance marketing strategies across multiple channels, including but not limited to Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platformsContinuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTVUtilize a deep understanding of digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategiesCollaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategiesStay up-to-date with the latest trends and best practices in digital marketing, performance marketing, and growth hackingLead and mentor junior team members, fostering a culture of continuous learning and growth mindset within the teamDevelop detailed performance reports and provide actionable insights to clients and internal stakeholdersManage budgets effectively, ensuring optimal allocation of resources to maximize campaign performanceRequirementsBachelor's degree in Marketing, Business, or a related field3+ years of experience in performance marketing, preferably within a digital marketing agencyProven track record of managing and optimizing successful multi-channel digital marketing campaignsExpertise in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and othersStrong analytical skills with the ability to interpret data, identify trends, and make data-driven decisionsExperience with A/B testing and conversion rate optimizationExcellent communication and presentation skills with the ability to articulate complex strategies to clients and stakeholdersA growth mindset with a passion for learning and staying ahead of industry trendsAbility to thrive in a fast-paced, agile environment and adapt to changing prioritiesBenefitsWhy Join Araby BrandGrowth Opportunities: Be part of a team that values personal and professional development. We believe in a continuous learning culture and offer opportunities for career advancementInnovative Environment: Work in a dynamic, agile environment where creativity and innovation are encouragedImpactful Work: Play a crucial role in driving the growth and success of our clients businessesCollaborative Culture: Join a team of passionate marketers who are dedicated to excellence and teamworkFlexible Work Arrangements: We offer flexible working options, including remote work, to support a healthy work-life balanceIf you are a strategic thinker with a passion for performance marketing and a drive to exceed expectations, we would love to hear from you!