✨ AI Summary
The Senior Specialist [Trade Marketing] role focuses on supporting new store openings, managing store planograms, branding, displays, and promotional materials to ensure brand standards are met. The individual will coordinate with internal departments and external partners, conduct store visits to monitor compliance, and manage shop-in-shop areas and brand assets. Responsibilities also include analyzing brand sales performance, monitoring promoter targets and performance, and coordinating the production and maintenance of brand displays.
Ideal candidates will have a Bachelor's degree in Marketing or Business, coupled with 5-7 years of experience in trade marketing, retail marketing, or visual merchandising. Experience in the consumer electronics, telecom, or mobile retail sectors is advantageous. Strong communication, project management, and reporting skills are required, as is a good understanding of store displays, POSM, asset management, sales tracking, and promoter management. Proficiency in Excel and PowerPoint, and the ability to conduct regular store visits, are also essential.
Requirements
· Bachelor’s degree in Marketing, Business or a related field.· 5–7 years of experience in trade marketing, retail marketing or visual merchandising.· Experience in consumer electronics, telecom or mobile retail is preferred.· Good communication, follow-up, reporting and project management skills.· Good knowledge of store displays, POSM, asset management, sales tracking and promoter management.· Good working knowledge of Excel and PowerPoint.· Available for regular store visits and on-site follow-up.
Description
· Support new store openings from planning to launch to ensure operational readiness.· Manage store planograms, branding, signage, displays, promotional materials, and visual merchandising to maintain brand standards.· Ensure all stores comply with Etisal ERC branding and visual merchandising guidelines.· Coordinate with internal departments, suppliers, and brand partners to deliver store requirements and marketing activities on time.· Conduct regular store visits to monitor store appearance, marketing materials, and compliance with merchandising standards.· Manage Shop-in-Shop areas, brand displays, demo zones, and brand assets to maximize brand visibility and customer experience.· Maintain and monitor brand asset records to ensure accurate tracking, maintenance, and replacement.· Analyze brand sales performance and follow up on promoters' targets to identify opportunities for business improvement.· Monitor promoters' attendance, shifts, store coverage, appearance, and compliance to ensure effective in-store execution.· Coordinate the production, installation, maintenance, replacement, and removal of brand displays to support ongoing marketing initiatives.