Requirements
Strong Russian and English language skills are required, with the ability to create engaging social media content. Experience managing social media accounts, including content planning, posting, and community management, is essential. The role requires the ability to analyze social media performance, interpret data, and adjust strategies. Basic design and multimedia skills are necessary for creating visually appealing posts. Strong communication, collaboration, and time-management skills are important for coordinating with stakeholders and meeting deadlines. Knowledge of current social media trends and best practices in digital communication for educational institutions is expected.
Description
Role Description This full-time, on-site Russian Speaker – Social Media Specialist role is based at Plekhanov University's campus in Dubai. The specialist is responsible for managing and growing the university's social media presence across platforms, with a focus on Russian-language content. Day-to-day tasks include planning and scheduling posts, creating engaging visual and written content, monitoring social media channels, responding to comments and messages, and maintaining a consistent brand voice. The role involves analyzing performance metrics, preparing reports, and recommending improvements to increase reach and engagement. Collaboration with academic departments, marketing, and admissions teams is essential to support campaigns, events, and student recruitment initiatives.QualificationsStrong Russian language skills (native or near-native fluency) and professional proficiency in English, with the ability to create clear, engaging social media content.Experience managing social media accounts (e.g., Instagram, TikTok, Facebook, X, LinkedIn) for organizations, including content planning, posting, and community management.Ability to analyze social media performance using analytics tools, interpret data, and adjust strategies to improve engagement and reach.Basic design and multimedia skills (e.g., Canva, Adobe tools, video editing apps) to produce visually appealing posts, stories, and short-form videos.Strong communication, collaboration, and time-management skills, with the ability to coordinate with multiple stakeholders and meet deadlines.Knowledge of current social media trends, especially in Russian-speaking markets, and familiarity with best practices in digital communication for educational institutions.Bachelor's degree in marketing, communications, media, or a related field, or equivalent practical experience in social media or digital marketing.Prior experience working in higher education or international environments is an advantage.