Requirements
The ideal candidate must have a Bachelor's degree in Marketing, Communications, Media, Digital Marketing, or a related field, with 3-5 years of experience in social media management and content creation. A strong understanding of various social platforms (Instagram, Facebook, LinkedIn, TikTok), excellent copywriting and communication skills, and creative visual storytelling abilities are essential. Familiarity with content creation software like Canva or CapCut and basic knowledge of social media analytics are advantageous.
Description
Job SummaryWe are looking for a creative, enthusiastic, and results-driven Social Media Executive to manage and grow our social media presence across various platforms. The ideal candidate should have a strong understanding of social media trends, content creation, audience engagement, and digital marketing.Key ResponsibilitiesDevelop and execute integrated social media and content strategies aligned with the company's marketing objectives and brand identity.Manage the company's social media presence across platforms such as Instagram, Facebook, LinkedIn, TikTok, and X.Plan, maintain, and execute a monthly content calendar covering posts, reels, stories, videos, campaigns, and other digital content.Generate creative and engaging content ideas based on audience interests, brand objectives, industry developments, and current social media trends.Create high-quality social media content, including posts, captions, reels, stories, short-form videos, scripts, headlines, and promotional copy.Create trend-based and platform-specific content, including reels, short-form videos, viral formats, and relevant audio/sounds.Coordinate and participate in photoshoots, video shoots, and other content production activities as required.Collaborate with graphic designers, photographers, videographers, marketing teams, and other stakeholders to develop high-quality and engaging content.Repurpose existing content into different formats and adapt content according to the requirements of each social media platform.Monitor social media trends, competitors, industry developments, and audience behavior to identify new content and engagement opportunities.Manage community engagement by responding to comments, messages, mentions, and other audience interactions in a timely and professional manner.Support paid social media campaigns and collaborate with digital marketing teams on campaign content and execution.Track, analyze, and report on social media and content performance, including reach, engagement, follower growth, views, traffic, and conversions.Prepare regular performance reports and provide actionable recommendations to improve content and social media results.Identify opportunities to increase brand awareness, audience engagement, online visibility, and conversions.Ensure all content is consistent with the company's brand guidelines, tone of voice, visual identity, and communication standards.Continuously explore new content formats, creative approaches, and social media strategies to strengthen the company's digital presence.RequirementsBachelor's degree in Marketing, Communications, Media, Digital Marketing, or a related field.3–5 years of experience in social media management and content creation.Strong understanding of Instagram, Facebook, LinkedIn, TikTok, and other social platforms.Excellent copywriting and communication skills.Strong creative and visual storytelling abilities.Experience creating reels, short-form videos, stories, and social media graphics.Familiarity with Canva, CapCut, Adobe tools, or similar content-creation software is an advantage.Basic knowledge of social media analytics and reporting.Good understanding of current social media trends and audience engagement strategies.Ability to work independently, manage multiple projects, and meet deadlines.