✨ AI Summary
This role involves planning, launching, and managing paid advertising campaigns, monitoring performance to achieve KPIs, and managing advertising budgets. The Media Buyer Specialist will analyze campaign results, conduct audience targeting and market research, and collaborate with marketing and content teams. Staying updated with digital marketing trends is crucial. The position requires 2-4 years of experience in media buying, proficiency with Google Ads and Meta Ads Manager, and strong analytical and communication skills. A Bachelor's degree in a related field is preferred, with additional experience in TikTok Ads, LinkedIn Ads, and Google Analytics being a plus.
Requirements
Requirements:2–4 years of experience as a Media Buyer or in a similar role.Hands-on experience with advertising platforms such as Google Ads and Meta Ads Manager.Good understanding of campaign optimization and performance metrics.Strong analytical and reporting skills.Excellent communication and teamwork abilities.Bachelor's degree in Marketing, Business Administration, or a related field is preferred.Preferred Skills:Experience with TikTok Ads and LinkedIn Ads.Knowledge of Google Analytics and tracking tools.Ability to manage multiple campaigns simultaneously
Description
Key Responsibilities:Plan, launch, and manage paid advertising campaigns.Monitor and optimize campaign performance to achieve KPIs.Manage advertising budgets efficiently.Analyze campaign results and prepare performance reports.Conduct audience targeting and market research.Work closely with the marketing and content teams to improve campaign effectiveness.Stay updated with digital marketing trends and platform updates.