Description
TGP International – Arabic Marketing Manager, Riyadh (Arabic-speaking)WE CREATE, DESIGN AND BUILD AWARD WINNING WORLD-CLASS F&B AND RETAIL BRANDS FOR OUR CLIENTS AND PARTNERS TGP International are a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, graphic design & branding, franchising, advisory & operational services and project management. Some of our clients include: Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom and Al Mamlaka Social Dining.Leaders within the hospitality and retail sector, TGP are renowned for listening carefully to client objectives to help develop successful and innovative concepts that enable businesses and operators to fulfil goals with creative and uncompromising management solutions.Website: https://www.tgpinternational.com About the RoleWe work with brands and clients to deliver successful F&B marketing campaigns with partners from developers, hotel groups and individual restaurants. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics.We require a Marketing Manager to join our team to lead on client marketing projects.Role· Development of Marketing Strategy including:o Brand strategy o Situational analysis o Digital strategy o Communications Strategy o Media Mix & Buying Plan o Marketing budget · Work alongside Project Lead/Partner to achieve project objectives · Develop brand strategies and marketing calendar and launch plan· Plan and execute all marketing activities, including social media, events, activations, and partnerships · Pre-opening planning and management for all new restaurant openings · Activation strategy including event management for new openings/campaign launches· Social media strategy, content calendar & daily management of social accounts · To support with brand projects (as required), developing and executing marketing plans on behalf of our clients · Oversight of website development and coordination with developer (if required)· Management of photography and video shoots and creation of briefs· Blogger and influencer outreach and engagement· Develop and recommend partnerships/collaboration that are aligned with brands· Brand guardian of all customer touchpoints for any client projects · Overall responsibility for client brand channels· Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly reports