Requirements
8+ years of marketing experience Fluent in Arabic & English Based in Cairo or able to work full time from Cairo Deep understanding of hospitality marketingOutstanding knowledge across all marketing functions Commercial and budget experience BS/MS degree in marketing or a related fieldKnowledge of hospitality across the GCCProven experience in digital marketingExperience working on B2C brands Software Canva Microsoft Office
Description
TGP International – Arabic Marketing Specialist (Saudi National Only) WE CREATE, DESIGN AND BUILD AWARD-WINNING WORLD-CLASS F&B AND RETAIL BRANDS FOR OUR CLIENTS AND PARTNERS TGP International are a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, graphic design & branding, franchising, advisory & operational services and project management. Some of our clients include: Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom and Al Mamlaka Social Dining.Leaders within the hospitality and retail sector, TGP are renowned for listening carefully to client objectives to help develop successful and innovative concepts that enable businesses and operators to fulfil goals with creative and uncompromising management solutions.Website: https://www.tgpinternational.com About the RoleWe work with brands and clients to deliver successful marketing campaigns with partners including Ministry of Culture, IHG. Hideaway, and Al Mamlaka Social Dining. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics.We require a Marketing Specialist to join our team to lead on client marketing projects.RoleDevelopment of Marketing Strategy including:o Brand Strategy o Situational Analysis o Digital Strategy o Communications Strategy o Media Mix & Buying Plan o Objectives and KPIso Project Timeline o Marketing Budget Development of Social Media Strategy including: o Tone of Voice o Content Pillars o Key Messaging o Creative Direction & Development o Channel Strategy o Paid Ad Strategy and budgetingo Objectives and KPIs Development of New Restaurant Launch Strategyo Pre-launch, launch and post-launch strategy o Execution Planning and implementation o Marketing calendar and activationso Objectives and KPIsWork alongside Consumer Marketing Director and CMO/Partner to achieve project objectives Execution, implementation and delegation across multiple client projectsPlan and execute all marketing activities, including social media, events, activations, and partnerships Oversight of website development and coordination with developer (if required)Management of photography and video shoots and creation of briefsInfluencer management and negotiations Develop and recommend partnerships/collaboration that are aligned with brandsBrand guardian of all customer touchpoints for any client projects Dual language copywriting in Arabic and English Overall responsibility for client brand channelsOversight of revenue and footfall for ongoing implementation projects Budget management and commercial oversight Supporting team to achieve all deadlines Training and development for direct reports Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly reports