Manager_ Performance Marketing

🏢 Landmark
📍 United Arab EmiratesFull-timeOn-site
📅 Posted: Yesterday🔄 Updated: Yesterday
CV%
✨ AI Summary
The Manager of Performance Marketing will be responsible for driving customer acquisition, revenue growth, and media efficiency across all paid channels. This role involves planning, executing, and optimizing campaigns on Google, Meta, and TikTok, as well as managing media agencies. The candidate will develop executive dashboards, ensure accurate tracking and attribution, and partner with various internal teams to support e-commerce growth and store traffic. A key aspect of the role is leading structured testing and identifying opportunities through AI and new digital technologies. The position requires independent operation and coaching agency partners and the digital marketing team.
Required Skills
Business, Sales & Management
○Google Ads○Meta Ads○TikTok Ads○Digital Marketing○HR Management○Progress Reporting
Other
○GA4○Google Merchant Center○Meta CAPI○Conversion Tracking○CRO○Attribution models
Information Technology
○Looker○Advanced Excel○CRM
Requirements
The ideal candidate will possess strong skills in Google Ads, Meta Ads, TikTok Ads, GA4, Google Tag Manager, Looker Studio, Google Merchant Center, Product Feed Management, Meta CAPI, Conversion Tracking, Advanced Excel, reporting, CRM platforms, CRO, and attribution models. Experience in performance marketing, paid media channel execution and optimization, and e-commerce is essential. The role requires the ability to operate independently and lead agency partners.
Description
KEY RESPONSIBILITIES

Commercial Ownership

  • Own paid revenue, customer acquisition and media efficiency.
  • Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue.

Performance Marketing

  • Plan, execute and optimize Google, Meta, TikTok and emerging paid channels.
  • Continuously improve campaign structure, bidding, audiences and creatives.

Agency Management

  • Lead media agencies through clear governance, planning, optimization and performance reviews.

Analytics & Measurement

  • Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms.
  • Ensure accurate tracking and attribution across digital properties.

Ecommerce & Omnichannel

  • Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.
  • Support initiatives that drive both ecommerce growth and store traffic.

Experimentation & Innovation

  • Lead structured testing across audiences, creatives, landing pages, offers and bidding.
  • Identify opportunities using AI, automation and new digital technologies.

Leadership

  • Operate independently with minimal supervision.
  • Coach agency partners and contribute to the long-term capability of the Digital Marketing team.
MANDATORY TECHNICAL CAPABILITIES
  • Google Ads, Meta Ads, TikTok Ads
  • GA4, Google Tag Manager, Looker Studio
  • Google Merchant Center & Product Feed Management
  • Meta CAPI, Pixels and Conversion Tracking
  • Advanced Excel and reporting
  • Understanding of CRM platforms, CRO and attribution models
✨ Premium Match Details
Deep-dive CV analysis, customized Cover Letters, and Interview prep!
📊 Match Analysis
Insights against your active CV
📊
Personalized Match Analysis
Upload your CV to see exact matching percentages, detailed skills mapping, and gap analysis for this role.
🎯 Overalli74%
⚡ Skillsi85%
View Breakdown
Ontology Match: 85.0
Matched:✓ Requirements Matching✓ Ontology Skills Mapping
📜 Eligibilityi49%
View Breakdown
Local: 19600%
🏗️ Career Fiti91%
View Breakdown
Seniority: 91.0
📋 Requirementsi67%
View Breakdown
Domain: 67.0
🔥 Motivationi78%
View Breakdown
Title Fit: 78.00