✨ AI Summary
We are seeking a CRM Specialist to develop and implement customer relationship strategies focused on enhancing retention, loyalty, and engagement. This role involves analyzing customer data, designing personalized customer journeys, and executing campaigns using CRM platforms such as CleverTap, Braze, or WebEngage. The specialist will also be responsible for preparing analytical reports, collaborating with cross-functional teams, conducting A/B testing, and ensuring data accuracy within the CRM.
Key responsibilities include managing CRM strategies, analyzing customer behavior, designing lifecycle campaigns, and proposing innovative ideas to boost engagement. The ideal candidate possesses a Bachelor's degree in a relevant field, proven experience in CRM and marketing automation, and strong analytical, communication, and problem-solving skills.
Requirements
Bachelor’s degree in Marketing, Business Administration, Data Analytics, or related field. Proven experience in CRM management, marketing automation, or customer lifecycle marketing. Hands-on experience with CRM platforms (e.g., CleverTap, Braze, WebEngage, or similar). Strong analytical and problem-solving skills with the ability to interpret customer data. Excellent communication and collaboration skills. Attention to detail and a passion for improving the customer experience.
Description
We are looking for a passionate CRM Specialist to manage and execute customer relationship strategies that enhance retention, loyalty, and engagement. The ideal candidate will be data-driven, detail-oriented, and experienced in CRM tools such as CleverTap, Braze, or WebEngage.You’ll play a key role in building personalized customer journeys, analyzing performance, and optimizing campaigns to deliver exceptional customer experiences.Key Responsibilities Manage and implement CRM strategies to increase customer retention and improve loyalty. Analyze customer data to identify segments and understand user behavior. Design and execute customer journeys and lifecycle campaigns using platforms like CleverTap, Braze, or WebEngage. Prepare weekly and monthly analytical reports to evaluate campaign performance and insights. Collaborate closely with Marketing, Tech, and Customer Service teams to enhance the overall customer experience. Conduct A/B testing before campaign launches to ensure message accuracy and timing effectiveness. Continuously review and validate data within the CRM platform to ensure accuracy and resolve any issues. Propose creative and innovative ideas to boost customer engagement and retention.