Requirements
Bachelor’s degree in marketing, media or a equivalent experience.Minimum 2 years of experience in digital marketingProficiency in tools like Google Analytics, Meta Business Suite and ad platforms.Knowledge of SEO principles and experience implementing content strategies.Excellent communication, project management, and analytical skills.Creative thinker with attention to detail and a passion for staying up to date with digital trends.
Description
We are seeking a strategic and creative Senior Digital Marketer. The ideal candidate will be responsible for leading our digital marketing efforts across social media, website content, and online advertising channels. This role requires a strong understanding of SEO principles, content strategy, and data-driven decision-making to boost traffic, engagement, and conversions.1. Content Creation & SEODevelop and publish engaging, high-quality content across website and social media platforms aligned with SEO best practices.Conduct keyword research and integrate findings into content strategy to drive organic traffic and improve SERP rankings. 2. Social Media ManagementManage and grow the brand's presence across key social media channels (Facebook, Instagram & YouTube).Plan and execute content calendars and campaigns.Monitor social media trends and competitor activity to identify new opportunities. 3. Digital AdvertisingPlan, create, and optimize paid campaigns across platforms like Meta Ads and Google Ads.Set and manage budgets to ensure high ROI and campaign performance.A/B test creatives and copy to improve performance metrics. 4. Traffic & Performance AnalysisUse tools like Google Analytics, Search Console, and social media insights to analyze web and campaign performance.Prepare monthly performance reports with insights and recommendations.Identify conversion bottlenecks and implement data-driven improvements.