✨ AI Summary
The Senior Marketing Executive will be responsible for researching, strategizing, and garnering media opportunities, with a focus on national media. This role involves building and fostering relationships with internal departments and external media, developing press materials, and planning consumer and corporate events. The executive will also oversee the company's social media strategy, devise strategies to drive website traffic, and manage digital marketing campaigns using techniques like paid search, SEO, and PPC. Additionally, they will manage online brand and product campaigns to enhance brand awareness and evaluate market conditions and competitor data.
Requirements
Minimum of (3) to (5)years’ experience in Public Relations & Communications and/or Digital Marketing & Communications.Excellent quantitative, oral, written, analytical and reporting skillsAbility to develop creative solutionsStrong oral and written communication skillsAbility to speak and write in English is requiredBachelor's degree of any disciplineDiploma in marketing or related field is preferred
Description
Researches, strategizes and proactively garners media opportunities with a priority on national mediaProactively builds and fosters relationships with internal ADTC departments or national, international and local broadcast/print mediaDevelops, writes and researches internal communications and/or press materials, news releases, Media & Public Relations advisories, pitch letters and press kitsPlans and executes activation of consumer- and corporate/academic events with the Marketing ManagerOverseeing the social media strategy for the companyDevising strategies to drive online traffic to the company websiteDeveloping and managing digital marketing campaignsUtilizing a range of techniques including paid search, SEO and PPCManaging online brand and product campaigns to raise brand awarenessEvaluating customer research, market conditions and competitor data