Description
· Develop a marketing annual plan and yearly calendar aligning with the Company’s strategy and objectives, and focusing on sales targets. · Agree upon the annual Marketing budget in coordination with the CCO. · Draft a detailed brief of marketing and advertising activities that include digital, outdoor, and event-based. · Develop and oversee the implementation of customer care policies and procedures to improve customer satisfaction and eventually customer experience. rates. · Contribute to setting branding & marketing strategy for new products and projects · Manage overall marketing activities that include market research, analysis of sales and marketing trends, and advertising and marketing promotional events. · Formulate, organize, and develop marketing activities by identifying the current leads, opportunities, and new market opportunities. · Keep in touch with Market trends and review/amend plans accordingly in line with the evolving market conditions. · Analyze competitors’ performance by monitoring their marketing activities, collecting & analyzing all the data related to their sales, and defining the competitors’ recent selling status. · Supervise all the communication & Digital activities including, corporate website, CSR events, social media activities and insights, loyalty programs, all editorial materials, etc.