Senior Content Strategist

Required Skills

Requires 8-12+ years of experience in content strategy, digital content, or ecommerce marketing, with proven success in developing global ecommerce or D2C brand content strategies. Strong understanding of SEO, UX writing, customer journey mapping, content architecture, and enterprise-level content ecosystems is essential. Experience with global teams and strong analytical and presentation skills are also required.

Job description / Role Job Type Full Time Job Location Dubai, UAE Nationality Any Nationality Salary Not Specified Gender Not Specified Arabic Fluency Not Specified Job Function Marketing, Advertising & PR Company Industry FMCG / Consumer Goods / Food & Beverages About RDX Sports RDX Sports is a globally recognized combat sports and fitness brand trusted by professional athletes, fitness enthusiasts, and sports communities across more than 100 countries. Our mission is to empower athletes through innovation, premium-quality products, and exceptional digital experiences. As we continue expanding our global digital presence, we are seeking an experienced Senior Content Strategist to lead the strategic direction of content across our ecommerce ecosystem. This is a high-impact consulting role focused on content strategy, customer experience, SEO, brand storytelling, and revenue growth. Position overview We are looking for a highly experienced Content Strategist who has successfully developed and executed enterprise-level content strategies for global ecommerce or D2C brands. This role is not responsible for writing day-to-day content. Instead, the strategist will define the content vision, establish governance, optimize customer journeys, and guide cross-functional teams—including SEO specialists, content writers, designers, product marketers, and UX teams—to create content that drives traffic, engagement, and conversions. The ideal candidate has extensive experience in ecommerce content strategy, SEO, AI-assisted content workflows, and performance analytics. Key responsibilities Content strategy & leadership Develop and own the global content strategy for the RDX Sports website. Build content frameworks aligned with business objectives, customer journeys, and brand positioning. Create scalable content roadmaps supporting product launches, seasonal campaigns, and international expansion. Identify content gaps, opportunities, and priorities using data-driven insights. Define editorial standards, governance, and best practices across all digital channels. Website & ecommerce optimization Optimize website content architecture to improve user experience and conversion rates. Develop strategies for product pages, category pages, buying guides, educational content, landing pages, and brand storytelling. Collaborate with UX, Product, and Ecommerce teams to improve customer journeys. Recommend improvements to website navigation, content hierarchy, and information architecture. SEO & organic growth Partner with SEO specialists to create long-term organic growth strategies. Ensure content aligns with evolving search engine algorithms and user intent. Develop topic clusters, content hubs, pillar pages, and authority-building initiatives. Oversee content optimization for international markets and multilingual expansion where applicable. Brand storytelling Strengthen the RDX Sports brand voice across all digital touchpoints. Ensure consistency in messaging across product content, campaigns, blogs, email marketing, and social media. Develop storytelling frameworks that reinforce brand credibility and customer trust. AI & content innovation Introduce AI-powered content workflows to improve efficiency without compromising quality. Evaluate emerging content technologies and recommend scalable solutions. Establish quality assurance processes for AI-assisted content production. Analytics & performance Define content KPIs aligned with business growth. Monitor engagement, SEO performance, conversion rates, and customer behavior. Conduct regular content audits and present strategic recommendations to senior leadership. Measure ROI of content initiatives and optimize accordingly. Team collaboration Mentor internal content writers and SEO teams through strategic guidance. Collaborate with Marketing, Branding, Design, Product, Ecommerce, and Development teams. Provide strategic direction while empowering internal teams to execute. Required qualifications 8–12+ years of experience in content strategy, digital content, or ecommerce marketing. Proven experience developing content strategies for global ecommerce or D2C brands. Strong understanding of SEO, UX writing, customer journey mapping, and content architecture. Experience managing enterprise-level content ecosystems. Deep knowledge of ecommerce platforms and digital customer behavior. Experience working with distributed or global teams. Strong analytical mindset with expertise in content performance measurement. Excellent stakeholder management and presentation skills. Preferred experience Candidates with experience in one or more of the following industries will be highly preferred: Sports & fitness Sporting goods Consumer goods (FMCG) Lifestyle brands Fashion & apparel Outdoor equipment Health & wellness Direct-to-consumer (D2C) Global ecommerce Preferred tools & platforms Google Analytics (GA4) Google Search Console Ahrefs Semrush Screaming Frog Shopify WordPress Contentful or similar CMS Notion Airtable Asana Jira ChatGPT Claude Perplexity AI Other AI-powered content optimization platforms Key competencies Strategic thinking Content governance Ecommerce expertise SEO strategy Brand positioning Customer journey mapping Information architecture Leadership & mentoring Data-driven decision making Cross-functional collaboration Innovation & AI adoption Success metrics The successful candidate will be evaluated on: Growth in organic website traffic Improvements in keyword rankings Website engagement metrics Content-driven conversion improvements Customer journey optimization Content quality and consistency ROI of strategic content initiatives Effectiveness of collaboration with internal teams Successful implementation of scalable content frameworks Why join RDX Sports? Opportunity to shape content strategy for a globally recognized sports brand. Work with high-performing international marketing, branding, and ecommerce teams. Flexible remote consultancy engagement. High-impact role influencing millions of customers worldwide. Opportunity to build scalable, AI-driven content operations for a fast-growing global business. Apply Now