✨ AI Summary
Araby Brand is seeking a Performance Marketing Manager to lead, execute, and measure growth strategies across Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads. The role involves managing budgets, optimizing the funnel, and translating data into actionable weekly decisions in collaboration with Creative, CRO, SEO, Sales, and Product teams. Key responsibilities include planning and optimizing paid campaigns, distributing budgets based on performance, building campaign structures, tracking key metrics (CAC, CPA, CPL, ROAS, CTR, CVR, Frequency, customer quality), auditing GA4 and GTM, analyzing customer journeys, proposing creative briefs and landing page tests, preparing dashboards and reports, managing policy and tracking risks, and reviewing the work of Media Buyers.
The ideal candidate will have hands-on experience in performance marketing and a comprehensive understanding of growth systems. They must possess strong practical experience in Meta Ads and Google Ads, plus at least one other ad channel, with a demonstrated ability to manage budgets and optimize using metrics such as CAC, CPA, CPL, ROAS, and CVR. Proficiency in GA4, Google Tag Manager, Pixels, Events, and UTMs is required, along with experience in E-commerce or Lead Generation and funnel analysis. The role demands the ability to create weekly reports that connect data to decisions and actions, supported by strong analytical and communication skills for effective teamwork. Experience with TikTok Ads and Snapchat Ads, agency background, CRO and creative testing, and leadership experience with junior media buyers are preferred.