Requirements
The ideal candidate will have five years of marketing experience in a consumer-facing business, preferably in airlines or retail, and a Bachelor's degree. Solid experience executing multi-channel marketing campaigns, strong organizational skills, and the ability to manage multiple workstreams are essential. Experience working with agencies and multiple internal stakeholders, along with commercial curiosity, is also required.
Description
Job description / Role
Job Type
Full Time
Job Location
UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Travel, Hotel & Tourism
Job description
We are seeking a hands-on marketing manager to execute full-funnel marketing activity across a defined set of markets in the region. This role is focused on coordination, delivery, and optimisation, with strong exposure to both brand and performance marketing in a premium, global airline environment. Working closely with senior marketing leaders and commercial and revenue teams, you will ensure campaigns are executed flawlessly, on time, and on brand, while supporting commercial objectives such as demand stimulation, route performance, and revenue growth. The role is well suited to someone with a strong creative flair who can confidently manage creative development while balancing commercial objectives, performance metrics, and return on investment.
Campaign execution & delivery
Execute integrated, full-funnel marketing campaigns across assigned markets, from awareness through to conversion.
Coordinate activity across paid, owned, and earned channels, including digital, social, sponsorships, OOH, partnerships, and CRM, to deliver the country execution plans for assigned markets.
Manage campaign timelines, assets, approvals, and deployment to ensure seamless delivery.
Ensure all activity reflects Etihad’s premium brand positioning while remaining locally relevant.
Market & stakeholder coordination
Act as the day-to-day marketing contact for assigned markets.
Partner with internal teams across the revenue & commercial division to align execution with commercial priorities.
Support market-specific initiatives including tactical offers, seasonal activity, and new route launches.
Manage external agency partners as required, ensuring high-quality output, on-time delivery, and adherence to brand standards and performance expectations.
Performance tracking & optimization
Track campaign performance across key metrics such as reach, engagement, traffic, bookings, and CPA.
Support reporting and post-campaign reviews, identifying insights and optimization opportunities.
Ways of working
Operate with exceptional attention to detail and accuracy.
Manage multiple workstreams concurrently in a fast-paced environment.
Actively engage markets through up to 20% travel to build local knowledge and relationships.
Qualifications
Five years of marketing experience in a consumer-facing business, ideally within airlines or retail.
Bachelor’s degree.
Solid experience executing multi-channel marketing campaigns.
Highly organized, delivery-focused, and comfortable managing multiple workstreams.
Experience working with agencies and multiple internal stakeholders.
Commercially curious and keen to understand what drives performance.
Willing and excited to travel and engage with markets on the ground.
Additional information
Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.
Recruitment fraud alert
Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video or telephone before any formal offer. If you are asked for money, please treat it as fraudulent.
About the Company
Etihad Airways is the National Airline of the United Arab Emirates. The airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the capital of the UAE, as its hub. Etihad started commercial operations in November 2003.
With Etihad, everyone who flies with us is welcomed as our guest.
This simple credo illuminates everything we do, from big things like making sure that our fleet is one of the most advanced in the sky, to small touches like letting you choose the films you watch.
Were proud to be the National Airline of the United Arab Emirates. At the crossroads between Europe and Asia, our home reflects our commitment to bringing the world closer together - as does our highly cosmopolitan staff.
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