Requirements
QualificationsBachelor’s degree in pharmacy, Medicine, Science, or a related field.8-15 years of relevant experience in Medical Promotion, Medical Marketing, Pharmaceutical, Cosmeceutical, Dermatology, or Aesthetic industries.Minimum 5 years of experience in a managerial or leadership position.Proven experience managing and developing a Medical Promotion team.Strong experience working with Dermatologists, Aesthetic Physicians, and KolsSolid understanding of cosmeceutical, dermatology, skincare, and aesthetic products.Proven experience in marketing strategy, brand management, product launches, and promotional planning.Strong experience in planning and executing medical events, conferences, workshops, and KOL activities.Good understanding of digital marketing, market research, competitor analysis, and customer insights.Strong commercial awareness with the ability to translate market insights into effective marketing strategies.Excellent leadership, communication, presentation, negotiation, and interpersonal skills.Strong analytical and strategic thinking with a results-oriented mindset.Excellent command of English, both written and spoken.Strong proficiency in Microsoft Office, particularly Excel and PowerPoint.Experience in the Egyptian dermatology or cosmeceutical market is highly preferred.
Description
Develop and implement the company’s medical marketing and promotion strategy in line with overall business objectives.Lead and manage the Medical Promotion team, ensuring effective execution of promotional plans and achievement of agreed KPIs.Develop annual and quarterly marketing plans for the company’s cosmeceutical portfolio.Define brand positioning, product messaging, promotional strategies, and target audience segmentation.Build and maintain strong relationships with Dermatologists, Aesthetic Physicians, KOLs, and other relevant healthcare professionals.Develop and execute effective medical promotion plans to increase product awareness, recommendation, and adoption.Plan medical events, workshops, conferences, scientific meetings, and KOL activities.Oversee the development of medical and marketing promotional materials, ensuring clear, accurate, and effective product communication.Work closely with the Medical, Regulatory, and Marketing teams to ensure all promotional content is aligned with approved product claims and company guidelines.Lead new product launches, including launch strategy, promotional plans, positioning, and field execution.Conduct regular market research and competitor analysis to identify market trends, opportunities, and competitive threats.Monitor customer and healthcare professional feedback and translate market insights into actionable marketing initiatives.Develop and manage digital marketing and social media initiatives in coordination with the relevant teams.Manage the marketing budget and ensure effective allocation of resources across campaigns and activities.Establish and monitor KPIs for Medical Promotion and Marketing activities and prepare regular performance reports for management.Collaborate with cross-functional teams to ensure effective execution of marketing, medical, and promotional activities.Identify opportunities for portfolio growth, product development, and market expansion within the cosmeceutical and dermatology segments.