✨ AI Summary
This role is for a Marketing Manager responsible for developing and executing the annual marketing strategy for AAE and AWP. Key responsibilities include leading the Marketing Executive and Digital/SEO team, protecting and elevating the brand across all channels, driving digital marketing and lead generation performance, developing content strategies, creating marketing collateral and campaigns to support sales, managing exhibitions and events, and reporting monthly KPIs to management. The ideal candidate will have 5-7 years of B2B marketing experience, preferably within the industrial or manufacturing sector, fluent English, and an ownership mindset focused on commercial results.
✓ Annual marketing strategy & calendar for AAE and AWP
✓ Lead & develop the Marketing Executive and Digital/SEO team
✓ Protect and elevate the AAE / AWP brand across every channel
✓ Digital marketing, SEO and lead-generation performance
✓ Content strategy – case studies, videos, campaigns
✓ Marketing collateral & campaigns supporting Sales
✓ Exhibitions and events – planning to post-event review
✓ Monthly KPI dashboard & performance reporting to management