Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.Minimum of 5–7 years' experience in brand management within the FMCG sector.Strong knowledge of FMCG market dynamics and category management.Advanced Microsoft Excel and PowerPoint skills.Strong brand management and brand strategy development skills.Advanced market research and consumer insights analysis capabilities.Proven experience in marketing planning and campaign management (ATL, BTL, Digital & Trade Marketing).
Description
At Arma Group, we are committed to delivering high-quality consumer products that make a difference in everyday lives. As a Brand Manager, you will take ownership of one or more of our key brands, developing and executing strategies that strengthen our market leadership and drive sustainable growth.Lead the development and implementation of brand strategies aligned with Arma Group's growth objectives.Conduct in-depth market research to uncover consumer insights, identify market trends, and monitor competitor activity.Collaborate with sales, trade marketing, and supply chain teams to roll out effective commercial plans and optimize portfolio performance.Translate data and research into actionable brand plans, driving differentiation and consumer preference.Manage marketing budgets efficiently.Plan and execute 360° marketing initiatives including ATL, BTL, digital, and in-store activation to enhance brand visibility and equity