✨ AI Summary
The CVM Manager will be responsible for setting up and driving the Customer Value Management (CVM) function using AI tools to improve churn, financial, and NPS metrics. This role involves utilizing customer data to enhance customer experience, developing digital engagement strategies, and prioritizing campaigns for 'Next best Action'. The manager will also monitor campaign performance, conduct A/B testing, and influence the product roadmap to create relevant digital products. A Bachelor's degree or equivalent business experience, along with a minimum of 5 years in digital decisioning, process improvement, customer journey, or digital roles, is required. Proficiency in digital marketing tools, excellent communication and collaboration skills, and deep knowledge of telecommunications technologies and UAE sectors are essential.
Requirements
Bachelor's degree or equivalent business experience. Minimum 5 years in digital decisioning, process improvement, customer journey, or digital roles. Proficiency in digital marketing tools (CRM, marketing automation, analytics). Strong communication and collaboration skills. Knowledge of telecommunications technologies (5G, IoT, API, AI, cloud). Understanding of du's products and UAE sectors. Expertise in strategic planning and customer engagement.
Description
(Once you go through the below details and submit your application you will be invited for the competency-based chat Interview which is designed based on the role requirements. Please do take time and take your chat Interview Instructions will be sent to your email through Sepia our AI based Chat Interview Provider)
Key Accountabilities
- Set up the CVM function using the latest tools offered by the AI Native Platform to drive Churn, Financial and NPS metrics
- Utilize customer data and analytics to identify opportunities for improving customer experience and increasing value
- Develop and implement digital customer engagement strategies
- Prioritize campaigns promoting ‘Next best Action’ decisioning across the digital platforms
- Monitor and analyze campaign performance metrics to optimize effectiveness & ROI
- Design and execute A/B tests and experiments to continuously improve Customer engagement and conversion
- Influence Product Road map to build relevant Digital products to complement current portfolio
Qualifications
- Bachelor’s degree or ability to prove similar business experience
Experience
- Minimum 5 years’ experience in Digital decisioning / Process Improvement / Customer Journey / Digital roles
- Proficiency in digital marketing tools and platforms, such as CRM systems, marketing automation software, and analytics tools.
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
Skills
- Deep knowledge of telecommunications technologies such as 5G, IoT, Application Programming Interface, Artificial Intelligence, and cloud-based services.
- Deep knowledge of du’s product and UAE sectors, enabling informed decision-making and strategic positioning.
- Exceptional ability to engage and manage customers effectively, ensuring satisfaction and developing long-term relationships with customers.
- Expertise in strategic planning, guiding initiatives to align with organizational objectives.
Competencies