Requirements
Requires 3-5+ years of digital marketing experience, with at least 1 year in a managerial capacity, preferably in hospitality, lifestyle, F&B, or luxury sectors. Must have strong hands-on experience with Meta Ads, Google Ads, TikTok Ads, and analytics tools, with a proven track record of driving measurable growth. Experience managing multiple brands or locations and a strong understanding of social trends, content, and influencer marketing are essential. CRM/email marketing experience (HubSpot, Mailchimp, Salesforce or similar) and strong analytical and reporting skills are also required.
Description
About the CompanyFounded in 2011, Sunset Hospitality Group (SHG) is a global leader in creating and managing unique hospitality experiences. Operating in 27 countries with 111 venues, SHG delivers high-quality services across resorts, beach clubs, restaurants, and nightlife venues. Notable concepts in its portfolio include METT Hotels & Resorts, Azure Beach, Ammos, Dream, SUSHISAMBA, and more.About the RoleWe are looking for a results-driven Digital Marketing Manager to lead the digital growth strategy across our portfolio of lifestyle dining e.g. SUSHISAMBA, Signor Sassi, MOTT32, Hanu, etc. This role combines creativity, performance marketing, and data-driven decision making to drive brand awareness, guest engagement, and measurable revenue through digital channelsResponsibilitiesDevelop and execute digital marketing strategies to increase reservations, footfall, and revenue across venues.Plan and manage paid media campaigns (Meta, Google, TikTok, programmatic) with clear ROI targetsOptimize CPL, CPA, and ROAS through continuous testing and reportingManage budgets and forecast performanceCollaborate with creative teams on photoshoots, reels, and lifestyle campaignsDrive influencer/KOL partnerships and measure effectivenessSupport new openings, events, and seasonal campaignsExecute email/CRM campaigns and guest lifecycle journeysSegment audiences and develop retention strategies to increase repeat visitsImplement loyalty and database growth initiativesTrack KPIs including bookings, traffic, conversions, and revenue attributionBuild dashboards and performance reports with actionable insightsUse GA4, pixels, and tracking tools to improve attribution accuracyWork closely with venue operations, PR, and marketing teams.Manage external agencies and freelancers when requiredSupport multiple brands simultaneously in a fast-paced environmentQualifications3 to 5+ years of digital marketing experience (hospitality, lifestyle, F&B, or luxury preferred), at least 1 year in managerial capacity.Strong hands-on experience with Meta Ads, Google Ads, TikTok Ads, and analytics toolsProven track record driving measurable growth (bookings/revenue/footfall)Experience managing multiple brands or locationsStrong understanding of social trends, content, and influencer marketingCRM/email marketing experience (HubSpot, Mailchimp, Salesforce or similar)Highly analytical with strong reporting skillsCreative mindset with commercial focus