✨ AI Summary
The Manager - E-commerce / Wholesale is a key role focused on driving profitable growth within a defined territory for the Wholesale channel. This position involves sourcing new business, selling collections across various brands, and nurturing strong customer relationships. The ideal candidate will be adept at understanding in-season performance per account and motivating their team to maximize opportunities through repeat sales, marketing initiatives, and incentive programs to meet revenue targets. Collaboration with internal departments such as Marketing, Visual Merchandising, Buying, Logistics, and Legal is crucial to meet customer demands.
Key responsibilities include achieving annual and long-term sales and profit plans by acquiring new accounts and expanding existing ones. The role requires establishing robust business relationships with key category decision-makers and leading bi-annual strategic meetings to review performance, identify growth opportunities, and influence budget allocation. Managing all sell-in activities, from pre-order to in-season repeats, is essential to drive brand distribution. The Manager will also be responsible for communicating retail price positioning, managing account P&L, negotiating business terms and contracts, and collaborating with internal marketing resources on seasonal plans. Monthly reviews of wholesale sales and future receipts are necessary for accurate forecasting and increasing merchandise revenue, alongside building yearly budget plans for the Wholesale channel and managing a team of Wholesale Coordinators.
Requirements
The Manager - E-commerce / Wholesale is responsible for driving profitable growth in the Wholesale channel by sourcing new business, selling collections, and maintaining customer relationships. Key responsibilities include achieving sales and profit targets, establishing strong business relationships with decision-makers, leading strategic meetings with accounts, managing sell-in activities, overseeing account P&L and contract negotiations, and collaborating with internal teams on marketing and promotional plans. The role also involves building yearly budget plans for the Wholesale channel and managing a team of Wholesale Coordinators.
Description
JOB DESCRIPTION POSITION OBJECTIVE . The Manager - E-commerce / Wholesale is the main driver of profitable growth for the Wholesale channel within a defined Territory and is focused on sourcing and activating new business, selling in collections across brands and maintaining strong customer relationships. They must be knowledgeable of in-season performance per Account and drive team to maximize opportunities within season through repeats, marketing and incentive programs to achieve revenue targets. They must work cross functionally with Marketing, Visual Merchandising, Buying, Logistics and Legal to meet Customer needs. Key Responsibility . Achievement of annual & long-term sales & profit plans by sourcing new Accounts and growing existing Accounts. . Establish a strong business relationship with Key category decision makers.. Lead bi-Annual Strategic meetings with Accounts to review OTB, performance, growth opportunities, competitive landscape and future product/trend forecasts to influence budget allocation. Manage all sell in activities, from pre-order to in-season repeats to drive the distribution of the brands. Communicate retail price positioning for Accounts, ensuring it considers all Channels within the Territory. Manage Acct P&L, negotiations of business terms and contract.. Collaborate with internal Marketing resources to determine seasonal marketing / promotional plan. Monthly meetings to review wholesale sales and future receipts, to build more accurate forecasts and identify opportunities to increase merchandise revenue. Build yearly budget plans for Wholesale channel. Manage a small team of Wholesale Coordinators