Requirements
The Business Education Manager will be responsible for creating and implementing the PPD Business Education strategy to expand its reach and upskill clients. Key responsibilities include developing the annual action plan, localizing global content, managing communication for visibility and engagement, collaborating with internal teams and educators, and defining KPIs to measure impact.
Description
MISSIONIn charge of creating and implementing the PPD Business Education strategy in order to massify Business Education reach in the country, to upskill PPD clients in all physical channels (independent salons, chains, pro-shops, specialty retail), in coordination with Sales teamKey ResponsibilitiesSTRATEGY Creates Business Education strategy respecting the division guidelines and budget Creates the annual action plan per channel & customer target Localizes global offer and develops complementary local content & formats in coordination with the global teamCOMMUNICATION Ensures the Business contents visibility on socials, Access and LPS, contributes to animate the platforms traffic and take care of the business editorial plan Develops an innovative & strong communication plan to promote engagement & conversion (CRM)COLLABORATION Keeps an ongoing relationship with the international teams Works together with the Educators, Digital & Sales team in order to find qualitative & quantitative insights, with the aim to increase the customer & sales experience In conjunction with the country LSA lead, encourages the Business Education upskilling within the Division, for :Internal business educatorsField forceMarketing, Education, Digital and Sales TeamsPERFORMANCE Defines KPI's to measure the impact of the Business Education activities on the customersMANAGEMENT: Reports to the PPD Education Director KEY INTERACTIONS WITHCountry education managementSales teamsBrands teams, Activation teamsPR, Digital teamsEducators, Business expertsOrga & Performance ManagerLBA Global teamLSA local & Global teamsOnline & content managerSkillsB to B partners needs identification Data driven decision makingPeople DevelopmentCoaching conversationsActivation excellenceBusiness opportunities identificationBusiness relationship managementFacilitationEngaging selling to customers / retailersOmnichannel Experience DesignBudget managementPerformance enablementExpertise-Based trust buildingProfessional beauty techniqueProfessional centric activation