Requirements
Strategic Brand Management: End-to-end brand strategy, budget allocation, and campaign positioning across all commercial assets.Mall Marketing & footfall Campaigns: Conceive and execute creative campaigns, seasonal events, and activation strategies designed to drive visitor footfall and enhance property visibility.Tenant Marketing Support: Work closely with commercial tenants to align promotional activities, ensure brand guideline compliance across all storefronts, and manage co-branding initiatives.Agency & Vendor Management: Lead external agencies (including creative, PR, and production) to ensure top-tier execution of all brand materials.Performance Tracking: Monitor brand performance, campaign ROI, and digital engagement, adjusting strategies to maximize tenant value and visitor satisfaction
Description
Brand strategy and management skills, including experience defining brand positioning, value propositions, and messaging.Marketing and communications skills, such as campaign planning, content oversight, and coordination across digital and offline channels.Market research and analytical skills for interpreting data, identifying trends, and translating insights into actionable brand initiatives.Project management and organizational skills, with the ability to handle multiple initiatives, meet deadlines, and manage stakeholders.Strong written and verbal communication skills in English; proficiency in Arabic is highly beneficial.Proven experience in a brand management or related marketing role, preferably within a multi-business or growing organization.Bachelor’s degree in marketing, Business Administration, Communications, or a related field; advanced qualifications are an advantage.5+ years of proven experience in Brand Management, ideally within Commercial Real Estate, shopping malls, Hospitality, or Retail.