Digital Campaign and Engagement Manager

Required Skills

Nice to have:

Requires 4 years of experience in digital marketing, revenue growth management, or customer engagement, with banking or fintech experience and exposure to technical tools like Adobe Campaign. Must have previous experience in banking, payment and card solutions, or fintech industry and GCC regional experience. Excellent English communication skills are mandatory, with Arabic proficiency being an advantage.

Job description / Role Job Type Full Time Job Location Abu Dhabi, UAE Nationality Any Nationality Salary Not Specified Gender Not Specified Arabic Fluency Not Specified Job Function Marketing, Advertising & PR Company Industry Marketing, Advertising & PR About the job Term: 12 months Location: Abu Dhabi, UAE Division: Cards Reports to: TBC Purpose of the project This role looks to drive business growth through greater cross-sell and up-sell initiatives to over 1 million customer base. The ideal candidate would be a digital marketing professional capable of developing and deploying effective digital campaigns, working with marketing agencies in creating content and leveraging technical tools to implement. Core responsibilities and accountabilities Strong digital campaign and engagement manager who can be onsite full-time for immediate hire Design and launch targeted customer engagement campaigns, including formulating ideas, building sound business cases, securing stakeholder approvals (e.g., finance, compliance), working with marketing for creation, and then leveraging digital campaign tools to deploy Analysing campaign performance, measuring customer engagement and business impact, and translating insights into actionable improvements for future performance Develop and manage multi-channel digital marketing strategies to increase customer acquisition and retention, whilst also managing the portfolio contact policy (e.g., how many communications a customer receives) Monitor industry trends and competitor activities to identify new opportunities for digital engagement Knowledge and experience 4 years experience in digital marketing, revenue growth management, or customer engagement Banking or fintech experience, with exposure to technical tools such as Adobe Campaign or similar Previous experience in delivering regular reports on campaign effectiveness and presenting recommendations to senior management Mandatory skills Previous experience within banking, payment and card solutions, or the fintech industry Regional experience across the GCC Excellent communication skills (written, verbal, and presentation) in English; proficiency in Arabic is an advantage Marketing technology experience including analysis, optimisation, customer engagement, and personalisation Experience with campaign platforms such as Dynamic 365, Adobe Campaign, or similar Preferred skills Adept in measuring campaign performance, ROI, and customer engagement through analytics tools Leveraging personalisation, segmentation, and marketing automation platforms (Martech) to enhance customer experience Apply Now