Requirements
The ideal candidate will have demonstrated experience in brand management, including developing brand positioning, visual identity alignment, and messaging guidelines. Proficiency in marketing planning and campaign management across digital channels is essential. The role requires strong analytical skills for tracking performance and excellent written and verbal communication skills in English, with Arabic proficiency being an advantage. A Bachelor's degree in Marketing, Business, Communications, Design Management, or related field, or equivalent practical experience is required.
Description
Company Description LAYERS Design Studio EG is a multidisciplinary studio bringing together industrial designers, engineers, artists, material experts, researchers, and branding specialists from across Egypt. The team collaborates closely to design products that shape how people live, work, travel, and communicate. The studio emphasizes innovation, functionality, and aesthetics in every project. Joining LAYERS means contributing to impactful, user-centered design solutions within a creative and supportive environment.Role Description This is a full-time Brand and Marketing Manager role based in Heliopolis with a hybrid work arrangement, allowing some work-from-home flexibility. The Brand and Marketing Manager will oversee the development and execution of the studio's brand strategy across digital and offline channels. Day-to-day responsibilities include planning and managing marketing campaigns, coordinating content and visuals with the design team, analyzing performance metrics, and ensuring consistent brand messaging. The role also involves managing social media presence, supporting client-facing communications, and collaborating with leadership to position LAYERS in local and international markets.QualificationsDemonstrated experience in brand management, including developing brand positioning, visual identity alignment, and messaging guidelines.Proficiency in marketing planning and campaign management across digital channels such as social media, email, and web.Ability to create and oversee engaging marketing content in collaboration with designers and creatives.Strong analytical skills to track marketing performance, interpret data, and refine strategies based on insights.Excellent written and verbal communication skills in English; Arabic proficiency is an advantage.Strong organizational and project management abilities, with capacity to manage multiple initiatives and deadlines.Experience working in or with design, creative, or product-focused environments is highly beneficial.Bachelor's degree in Marketing, Business, Communications, Design Management, or a related field, or equivalent practical experience.Comfort working in a hybrid setup, collaborating in person in Heliopolis and independently from home.