Requirements
The ideal candidate will have 5+ years of hands-on paid social experience, with advanced expertise in Meta Ads and experience with at least one other platform (TikTok, LinkedIn, Snapchat, or YouTube). Strong knowledge of Meta Pixel, Conversions API, GA4, and Google Tag Manager is required, along with a proven track record of scaling campaigns profitably. The role demands strong analytical and strategic thinking, with a focus on creative testing and performance optimization.
Description
Paid Social Media ManagerRobot24.com, UAE (On-site, In-house)Experience: Minimum 5 yearsAbout the RoleRobot24.com is looking for a Paid Social Media Manager who knows how to turn social platforms into a reliable growth channel. You understand creative, audiences and algorithms, and you know how to make paid social perform.You will own paid campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, YouTube and Snapchat, driving leads, conversions and brand growth. Google Ads knowledge is a bonus, but social is the core of this job.Your ResponsibilitiesPlan, launch and optimize paid campaigns across Meta, TikTok, LinkedIn, YouTube and SnapchatManage and scale social ad budgets while maximizing ROAS and ROIBuild paid social strategies focused on lead generation, conversions and revenueTest creatives, hooks, formats, copy and audiences, and scale what winsBrief the Social Media and Production teams on what creative the data says we needTrack creative fatigue and refresh ads before performance dropsManage pixels, Conversions API, tracking, reporting and analyticsMonitor campaign performance daily and turn the data into clear actionsWork closely with the Marketing, Social Media and Sales teamsYou Must Have5+ years of proven, hands-on paid social experienceAdvanced expertise in Meta Ads (Facebook and Instagram)Hands-on experience with at least one more platform: TikTok, LinkedIn, Snapchat or YouTube AdsProven experience managing high-budget social campaignsStrong understanding of creative testing and what makes ads perform on each platformStrong knowledge of Meta Pixel, Conversions API, GA4 and Google Tag ManagerA track record of scaling campaigns profitablyStrong analytical and strategic thinkingCurrently based in the UAE and available for on-site workHighly DesirableGoogle Ads experienceExperience working with influencer or creator content in paid campaignsLooker Studio or similar reporting dashboardsExperience in a media, tech, marketplace or B2B environmentStrong understanding of lead quality and funnel performanceWhat Matters MostPlatform skill is the baseline. We want someone who opens an ad account and quickly knows:Where is the wasted spendWhich creative is driving results, and which is tiredWhat can be scaled right nowIs the tracking accurateWhat should we test nextWho Will SucceedYou are numbers driven but creatively aware. You know a strong ROAS means nothing if the leads are poor, and that great targeting cannot save a weak ad. You follow how each platform changes and adapt fast. You test constantly, act fast on the data and explain your decisions clearly. You don't wait to be told what to fix.Important NoticeOnly candidates currently based in the UAE should apply. This is an urgent in-house role, and we are not considering applicants residing outside the UAE.To Apply, Please SubmitYour CVA summary of your relevant experiencePlatforms you have run and the budgets you have managedExamples of successful paid social campaigns, with results where possible