✨ AI Summary
Archer & Bull LLC is seeking a Brand Management professional for a full-time position in Dubai, UAE. The role involves end-to-end execution for various categories, focusing on driving growth through consumer insights, marketing plans, and campaign leadership. Key responsibilities include understanding UAE consumers, translating insights into strategy, owning category growth, optimizing the customer journey, and leading impactful campaigns across digital and offline channels.
Ideal candidates will have 2-7 years of experience in brand management and marketing, with a strong background in GCC markets, B2C/consumer-facing roles, and digital marketing. Hands-on experience in Growth, ATL, BTL, and Performance Marketing, coupled with a deep understanding of platforms like Instagram and Snapchat, is required. The role demands strong execution orientation, bias for action, high ownership, and excellent problem-solving skills in a fast-paced environment.
About the role:The role involves doing everything from ideation to execution for different categories. The right candidate will need to demonstrate high ownership, bias-for-action and initiative to drive growth.Consumer insightingo Deeply understand UAE consumers through data, research, and interviewso Translate customer insights into strategy, communication, and campaigns.o Stay on top of market trends and competitor activityOwn category growth○ Drive growth for one or more service categories b
Requirements
GCC experience is mandatory
Strong B2C / consumer-facing experience
Strong digital marketing exposure
Hands-on experience in Growth, ATL, BTL and Performance Marketing
Strong understanding of platforms such as Instagram, Snapchat and other digital channels
Strong execution orientation
High bias for action
High ownership
Comfortable working in a fast-paced and intense environment
Strong problem-solving and solutioning ability
Description
About the role:The role involves doing everything from ideation to execution for different categories. The right candidate will need to demonstrate high ownership, bias-for-action and initiative to drive growth.Consumer insightingo Deeply understand UAE consumers through data, research, and interviewso Translate customer insights into strategy, communication, and campaigns.o Stay on top of market trends and competitor activityOwn category growth○ Drive growth for one or more service categories by increasing awareness, consideration, conversion, and repeat usage.○ Develop and execute marketing plans aligned with category and business goals.○ Identify growth opportunities across the customer journey and work cross-functionally to unlock them.○ Partner closely with Product and Business teams to lead new user acquisition.○ Experiment rapidly, measure impact and iterate.Improve the customer journey○ Partner with Product, CRM, and Category teams to optimize the end-to-end customer experience.○ Improve app conversion, onboarding, pricing communication, merchandising, and customer education.○ Design and execute experiments to improve key funnel metrics.Lead impactful campaigns○ Define brand positioning, messaging and campaigns across key service categories.○ Work with creative and influencer agencies, production houses and internal teams to create high-quality campaigns.○ Ensure consistency across app, CRM, paid marketing, offline touchpoints and partnerships.