Requirements
Own outbound acquisition of senior buyers and decision-makers across GermanyBuild and manage targeted buyer pipelines by sector and seniorityConduct high-volume, high-quality outreach in German (calls, email, LinkedIn)Pitch VIP, hosted buyer and curated meeting programmes with a clear conversion mindsetQualify buyers against agreed criteria and close attendance commitmentsDrive registrations from first contact to confirmed attendanceMaintain accurate pipeline, activity and conversion tracking in CRMWork to weekly and monthly acquisition targets and report performanceCoordinate closely with the Delegates Team to prioritise high-value buyer segmentsRequirementsNative or fluent German; strong professional English4–7 years’ experience in outbound sales, delegate sales, business development or B2B eventsProven ability to sell to senior decision-makers (C-suite, directors, heads of function)Confident closer with strong objection-handling skillsComfortable working with targets, KPIs and conversion ratesHighly organised with strong follow-up disciplineNice to HaveExperience selling VIP or hosted buyer programmesExisting network of German enterprise or public-sector buyersBackground in tech, AI, cloud, digital transformation or cybersecurity
Description
The Buyer Acquisition Manager is responsible for directly selling the value of the exhibition to senior German buyers and converting them into confirmed attendees. Embedded within the Delegates Team, this role owns outbound outreach, qualification and close of high-value buyers against clear acquisition targets.