Description
Job description / Role
Job Type
Full Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Travel, Hotel & Tourism
Company description
Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centered on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences.
The group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, and the highly anticipated new brands of Homm, Garrya, Folio, and two new Banyan Tree brand extensions - Escape and Veya.
Established in 2008, with the goal of advancing people development and management excellence, Banyan Tree Management Academy has nurtured over 10,000 associates across 23 countries. The group is recognised for its commitment to environmental protection and community development through its Banyan Tree Global Foundation. Operating over 70 hotels in 17 countries, it has over 50 new properties in the pipeline.
Banyan Tree Dubai is a lively, island escape where stylish stays, incredible dining, warm hospitality, and recreation create lasting memories. Fronted by 500m of a pristine, private beach with uninterrupted views of the Arabian Gulf and backed by the iconic Ain Dubai. With the ambience of a sleek, relaxed, luxe island getaway, Banyan Tree Dubai boasts 3 chilled outdoor pools, fully-serviced beach, award-winning Banyan Tree Spa, a fitness center and 7 dining options.
Job description
Role overview
As PR & Communications Manager at Banyan Tree Dubai, you will shape and share the story of the resort through thoughtful, authentic, and purposeful communication. You will be responsible for building meaningful relationships with media, partners, and stakeholders, ensuring the brand is represented with consistency, integrity, and quiet confidence.
You will play a key role in expressing the essence of Banyan Tree — wellbeing, connection, and refined luxury — through storytelling that feels genuine, relevant, and aligned with the guest experience.
Key responsibilities
Brand storytelling & PR strategy
Develop and deliver a considered PR and communications strategy aligned with the resort’s vision and business objectives
Identify meaningful storytelling opportunities that reflect the spirit of Banyan Tree Dubai
Create and nurture strong relationships with key media and industry partners
Lead the planning of seasonal narratives, announcements, and brand moments
Media & influencer relations
Manage day-to-day media relations with professionalism and care
Coordinate media stays, interviews, and on-property experiences
Build relationships with relevant lifestyle, travel, wellness, and luxury publications
Select and manage influencer partnerships that feel authentic and aligned to the brand
Content & communications
Craft press materials that reflect a refined and consistent brand voice
Oversee storytelling across earned, owned, and digital platforms
Collaborate with internal teams to ensure accuracy and alignment of messaging
Support content development for key resort experiences, dining, spa, and events
Reputation & brand integrity
Monitor media coverage and brand sentiment with care and attention
Support responses to reputational matters in coordination with corporate teams
Ensure all communications reflect Banyan Tree’s values and standards
Safeguard consistency of tone, message, and brand expression
Partnerships & experiences
Support the development of meaningful collaborations and brand partnerships
Coordinate press and VIP visits with attention to detail and guest experience
Contribute to the planning of key resort moments and activations
Strengthen relationships that enhance the resort’s presence in the market
Internal communication & collaboration
Support internal communications that foster clarity, alignment, and engagement
Work closely with Marketing, Sales, F&B, Spa, and Operations teams
Ensure guest experiences are reflected accurately in all external communication
Performance & reporting
Track media coverage and communications impact in a clear and structured way
Provide thoughtful insights and reporting on PR activity
Manage the PR budget responsibly and with commercial awareness
Qualifications
Qualifications & experience
Degree in Communications, Public Relations, Marketing, Journalism, or related field
Minimum 5 years’ experience in PR or communications, ideally within luxury hospitality, lifestyle, or premium brands
Strong understanding of media landscape in the UAE and international markets
Excellent written and verbal communication skills with a refined editorial style
Experience managing agencies and external partners
Strong relationship-building and stakeholder management ability
Competencies
Thoughtful communicator with strong storytelling ability
Calm, composed, and confident approach
Strong sense of brand guardianship
Naturally collaborative and respectful working style
Attention to detail and editorial precision
Ability to balance creativity with structure and discipline
Integrity, discretion, and professionalism
Additional information
Why join us: At Banyan Tree Dubai, you will be part of a globally recognised luxury hospitality brand committed to exceptional service, sustainability and wellbeing. We provide opportunities for professional growth within an inspiring environment where genuine care for our guests and colleagues is at the heart of everything we do.
About the Company
A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.
We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.
From luxury to economy and in every corner of the globe, AccorHotels' more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.
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