✨ AI Summary
The Campaigns Specialist – Media Buyer is responsible for devising and executing the overall digital strategy on all social media platforms to generate leads for PSI Real Estate. This role involves participating in media planning, creating and delivering effective marketing materials and advertising campaigns, and monitoring campaign budgets. The specialist will create a comprehensive digital marketing strategy encompassing SEO, SEM, and various social media channels, while also monitoring campaign performance and conducting research on new marketing techniques. A degree in Digital Marketing or equivalent experience, along with 2+ years in digital marketing or social media buying, is required. Key skills include expertise in PPC, SEO, social media platforms, Email Marketing, Affiliates, Google Analytics, and SEM, along with excellent communication skills and an innovative attitude.
Requirements
Candidates must have a degree in Digital Marketing or equivalent work experience, with 2+ years of experience in Digital Marketing or social media buying. Essential skills include proficiency in PPC, SEO, social media platforms (Snapchat, TikTok, Instagram, Facebook), Email Marketing, Affiliates, Google Analytics, and SEM. Excellent communication skills and an innovative mindset are also required.
Description
PRIMARY PURPOSEThe Campaigns specialist – Media Buyer will devise and execute the overall digital strategy on all the social media platforms to allow the business to generate leads.Participating in media planning to identify target audiences and craft effective campaigns.RESPONSIBILITIESA clear understanding and hands on experience of digital marketing channels, techniques & tools including PPC, SEO, social media, Email Marketing, Affiliates & Google AnalyticsStreamline company materials and campaigns to ensure a consistent and concise message.Create, deliver and edit marketing materials and advertising campaigns that are effective and timelyMonitoring the progress of the campaign's budget to ensure it is being used effectively.Support the company and agent by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growthCreating a digital marketing strategy that considers all aspects of online marketing, including SEO, SEM, social media (Snapchat, TikTok, Instagram and Facebook).Monitoring the performance of digital marketing campaigns to identify opportunities for improvementConducting research on new marketing techniques and technologies for possible implementation by the company.Reviewing online analytics reports to identify opportunities to improve campaign performanceTakes Health, Safety & Environment (HSE) lead in ensuring safe systems of work and safe conditions are in place within areas of responsibility.Performs other similar or related duties as required or assigned by management.QUALIFICATIONS & EXPERIENCEEducational Requirements / Qualifications:Degree in Digital Marketing or equivalent work experience required.Experience:2+ years of experience in Digital Marketing or social media BuyingSkills and Competencies:Excellent communication skills and have a positive, upbeat attitudeMaintains an open mind to new ideas and suggestionsDevelops innovative forward design concepts