✨ AI Summary
The Area Sales Manager will be responsible for the activities of multiple stores, focusing on achieving quantitative performance measures and driving sales. This role involves overseeing recruitment, hiring, and training of store staff, ensuring efficient decision-making to enhance store performance, and orienting new employees to store operations. The manager will represent the brand by maximizing sales through exceptional customer service and retail experience, while also ensuring staff possess the necessary skills and support. Key responsibilities include achieving targets for units per transaction, average transaction value, sales per month, sales per square foot, sales turnover, shrinkage control, and conversion percentage. The role also involves setting store sales targets, conducting staff meetings, maintaining customer service standards, enforcing company SOPs and policies, overseeing visual merchandising implementation, monitoring inventory movement, recruiting and training staff on sales techniques and customer service, and evaluating employee performance.
Requirements
The position requires achieving quantitative performance measures, overseeing store operations, recruiting, hiring, and training staff. Key responsibilities include maximizing sales, ensuring high levels of customer service, implementing visual merchandising guidelines, monitoring inventory, and evaluating employee performance.
Description
JOB DESCRIPTION POSITION OBJECTIVE - The position holds responsible for the activities of multiple stores, achieve quantitative measures of performance within stores - Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store - Orient the new employees to Apparel Store Operations - Achieve company objectives by ensuring the highest levels of customer service are provided by retail staff and ensure they have the skills and support required for maximizing sales - Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience Key Responsibilities: - Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage. - Set store sales target to maximize the sales and profitability. - Ensure scheduled staff meetings are conducted on a regular basis. - Maintain and enhance the standards of customer service at all the stores. - Adhere and enforce Company SOP, Policies and procedures loss prevention audit guidelines in all the assigned stores. Also create measures to ensure compliance by all the employees. - Oversee the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times. - Monitor the inventory movement. - Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements. - Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation. - Interpret and make decision on operations and visual standards based on store and client's needs. - Communicate business drivers, merchandise and quality issues, and other related informatio