The Technical Sales Representative – Digital is responsible for driving growth and adoption of the company’s digital technology portfolio across the energy industry. This role focuses on delivering automation, flow measurement and software solutions that enable customers to optimize production, enhance asset performance, and improve construction outcomes.
You will own sales performance across your assigned territory by managing key accounts and developing new business opportunities. In this role, you will build trusted partnerships with customers, delivering integrated solutions that address critical operational challenges and generate measurable business value. This is a remote, field-based position serving the region.
SAFETY, SECURITY & COMPLIANCE
Upholds the highest standards of corporate governance, ensuring all activities are conducted ethically and in full compliance with Company policies, management systems, and applicable laws, regulations, and industry standards.
Champions Quality, Health, Safety, Security, and Environmental protection are taken as core values, ensuring no employee, customer, process, or community is placed at risk.
Drive continuous improvement in HSE and service quality by leveraging best practices, innovation, and stakeholder feedback, while actively supporting compliance and enhancement of the Company’s Management System.
RESPONSIBILITIES:
Drive revenue growth across automation, flow measurement, and digital software solutions by identifying, qualifying, and closing opportunities within upstream and midstream markets.
Promote key offerings including Production Automation, Cygnet, Foresite, PetroVisor, EcoVisor, and MetaFlow as part of integrated, value-driven solutions.
Develop and execute strategic account plans to expand existing relationships and capture new opportunities within assigned territory and accounts.
Build trusted, long-term customer relationships by positioning digital solutions that address operational challenges and deliver measurable business outcomes.
Own the full sales cycle - from prospecting through contract negotiation and close-ensuring disciplined pipeline management, accurate forecasting, and effective use of Salesforce CRM.
Collaborate cross-functionally with product lines, technical sales, business development, and account teams to deliver aligned solutions and ensure successful deployment and adoption.
Deliver compelling, value-based proposals and apply strategic pricing to optimize revenue, margin, and customer value.
Monitor market trends, competitive activity, and emerging technologies to identify growth opportunities and strengthen market position.
Represent the company through customer engagements, technical workshops, and industry events to drive awareness and demand.
EXPERIENCE & EDUCATION
REQUIRED
Bachelor’s degree or equivalent practical experience, or a combination of education and relevant industry experience.
3–7 years of sales or business development experience in digital, automation, flow measurement, or industrial software - ideally within the energy sector.
Working knowledge of automation and flow measurement solutions.
Demonstrated track record of meeting or exceeding sales targets in a technical or industrial environment.
PREFERRED
Experience with digital twins, AI/ML applications, or advanced analytics in oil and gas.
Familiarity with SCADA systems, edge computing, IIoT platforms, and optimization technologies.
Exposure to industry platforms (e.g., OSIsoft PI, CygNet, Ignition, AVEVA, AspenTech, ABB, Emerson, Yokogawa, ChampionX).
Artificial lift experience.
KNOWLEDGE, SKILLS & ABILITIES
Strong technical aptitude and ability to learn complex digital solutions.
Excellent communication, presentation, and relationship-building skills.
Strategic thinker with consultative selling skills and business acumen.
Self-motivated, organized, and comfortable managing multiple priorities.
Collaborative mindset and ability to work cross-functionally with engineering and delivery teams.
Willingness to travel to customer sites and industry events as required.
LOCATION:
This role will be based in Midland, Texas.
TRAVEL REQUIREMENT
This role may require domestic and potentially international travel of up to: 25-50%