Head of Marketing Operations

Required Skills

Nice to have:

Requires 7-10+ years of marketing experience, preferably in real estate development, with proven leadership in marketing operations or a multidisciplinary team. Strong background in lead generation, CRM, digital marketing, and campaign management is essential. Must possess strong leadership, communication, organization, and project management skills, with a data-driven approach to marketing performance. Native English speaker preferred, with exceptional written and spoken English fluency.

Job description / Role Job Type Full Time Job Location Dubai, UAE Nationality English Speaking Countries Salary Not Specified Gender Female Arabic Fluency Not Specified Job Function Marketing, Advertising & PR Company Industry Property & Real Estate About the Role Elevare Management Consultancy is seeking an experienced and commercially driven Head of Marketing Operations to lead and manage the marketing function for a major client group operating primarily in the real estate development sector. This is a senior operational leadership role for someone who can take ownership of the department, manage an existing team, improve systems and ensure marketing activity directly supports lead generation, sales outcomes and business growth. The successful candidate will initially focus on commercial real estate development projects, including project launches, branding, digital campaigns, CRM workflows, lead management and sales support. Over time, the role is expected to develop and expand into other areas of the business. This is not a content creator or social media manager role.We are looking for someone who can take the reins, lead the department, set priorities, manage people, improve processes and drive measurable results. Key Responsibilities Lead and manage the day to day operation of the marketing department Coordinate an existing team across social media, CRM, AI automation, chatbot management, website coordination and graphic design Direct freelancers and external platforms engaged for video and image content, ensuring output aligns with brand and campaign requirements Set clear priorities, deadlines, responsibilities and performance expectations Develop and manage marketing strategies for real estate development projects from initial planning stage through to completion Oversee digital campaigns across Meta, LinkedIn, email, SMS, property portals and other relevant channels Manage project launches, campaign planning, brand positioning, content direction, sales collateral and promotional activity Take ownership of CRM lead flow, including lead capture, assignment, follow up, automation, reporting and nurture sequences Work closely with the CRM and AI automation team to improve dashboards, chatbot workflows, lead ranking and customer journey automation Ensure every genuine enquiry is properly captured, followed up, tracked and reported Partner with the sales team to improve lead quality, response times, sales materials and conversion opportunities Review campaign performance, lead sources, cost per lead, conversion data and marketing ROI Prepare clear reports and recommendations for senior management Support future marketing activity as the role develops into other areas of the business Bring structure, accountability and commercial discipline to an existing team of skilled specialists The Existing Team The company already has a team of people in place across social media, CRM, AI automation, website management and graphic design. The Head of Marketing Operations will be responsible for leading and coordinating these team members. The ideal candidate will be able to work respectfully with people who are important to the business, recognise their strengths and ensure their work is properly directed, prioritised and aligned with commercial objectives. This role requires someone who can manage people, not just campaigns. Requirements: Experience Required 7–10+ years of marketing experience, ideally across real estate development, property marketing, investment, technology, professional services or other high value commercial sectors Proven experience leading a marketing department, marketing operations function or multidisciplinary marketing team Strong background in lead generation, CRM workflows, digital marketing, campaign management and sales enablement Experience managing property launches, commercial development campaigns or integrated marketing campaigns is highly regarded Experience working with sales teams, senior management, agencies and external suppliers Experience across a broader range of commercial or investment related marketing is advantageous Ability to manage multiple brands, campaigns, projects and stakeholders at the same time Skills and Capabilities Strong understanding of CRM systems, lead pipelines, marketing automation and reporting Experience with Meta Ads, Google Ads, LinkedIn Ads, SEO, email marketing, SMS marketing and performance marketing Ability to review marketing copy, creative assets, campaign strategy and digital performance with a strong commercial eye Strong leadership, communication, organisation and project management skills Ability to create structure, improve processes and hold team members accountable Data driven approach to marketing performance and decision making Language and Communication Requirements Native English speaker strongly preferred; candidates with exceptional written and spoken English fluency will also be considered Must be able to write, review and approve high quality marketing copy, investor communications, sales materials, CRM messages, email campaigns and presentations in English Must be confident liaising with senior management, sales teams, clients, agencies and external stakeholders Chinese language skills are advantageous but not essential Portfolio and References Shortlisted candidates will be asked to provide examples of previous marketing departments, campaigns, brands or projects they have managed. This may include campaign examples, launch strategies, CRM improvements, lead generation results, team management experience and professional references. Reference checks will be undertaken before appointment, with particular focus on leadership capability, reliability, commercial judgement, communication skills, team management and ability to deliver measurable outcomes. Ideal Candidate The ideal candidate is a strong marketing operator who can step into an existing team and provide leadership. They will be proactive, commercially focused and comfortable moving between strategy and detail. They will understand that marketing does not end when a campaign is launched or a lead is generated. Their responsibility is to ensure the full marketing and lead management process works efficiently from enquiry through to conversion. This role is suited to someone who wants to build, lead and improve a department - not simply contribute content to it About the Company At Elevare Management Consultancy, we offer a unique blend of services that cater to a variety of business needs through the lens of management consultancy. Our mission is to bridge the gap between design, project management, and business growth — helping our clients achieve success through strategic planning, innovative solutions, and market-driven insights. Apply Now