Requirements
Bachelor's degree in Marketing, E-Commerce, or related field. 2-4 years of experience in digital or e-commerce marketing. Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools. Knowledge of SEO principles and e-commerce CMS platforms. Data-driven mindset with strong attention to detail.
Description
The E-Commerce Marketing Specialist will drive traffic, engagement, and online sales for webook.com through performance marketing, SEO, and content optimization. The role focuses on maximizing visibility and conversion through data-driven strategies and effective digital campaigns.Key Responsibilities:Execute performance marketing campaigns across Meta, Google, and other platformsManage SEO/SEM and optimize product listings to improve visibility and rankingCoordinate promotional campaigns aligned with the marketing calendarTrack key metrics including traffic, CTR, conversion rate, and ROASCollaborate with creative, content, and product teams on campaign executionManage CRM and email marketing for retention and re-engagementPrepare weekly and monthly performance reports and insightsRequirementsBachelor's degree in Marketing, E-Commerce, or related field2-4 years of experience in digital or e-commerce marketingHands-on experience with Google Ads, Meta Ads Manager, and analytics toolsKnowledge of SEO principles and e-commerce CMS platformsData-driven mindset with strong attention to detail