✨ AI Summary
The Marketing Specialist will be responsible for handling all social media accounts, managing agencies for the website and social media, and conducting market research to understand consumer needs and trends. The role involves brainstorming and developing creative marketing campaigns, assisting in outbound/inbound marketing activities (content development, advertising, event planning), and liaising with external vendors for promotional events. This position requires planning and executing initiatives to reach target audiences through various channels, analyzing marketing data to inform future strategies, and undertaking assigned marketing plan tasks. A BSc/BA in marketing, communications, or equivalent, along with proven experience as a marketing specialist, a strong understanding of digital and traditional marketing, and data analytics skills, are essential.
Requirements
Proven experience as marketing specialist or similar roleThorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsDemonstrable experience in marketing data analytics and toolsSolid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desiredWell-organized and detail orientedExceptional communication and writing skillsCommercial awareness partnered with a creative mindBSc/BA in marketing, communications or equivalent
Description
Handling all social media accountsHandling agencies for website and social mediaConduct market research to find answers about consumer requirements, habits and trendsBrainstorm and develop ideas for creative marketing campaignsAssist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)Liaise with external vendors to execute promotional events and campaignsCollaborate with marketing and other professionals to coordinate brand awareness and marketing effortsPlan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategiesUndertake individual tasks of a marketing plan as assigned