✨ AI Summary
This Digital Marketing Specialist role focuses on driving growth and revenue through digital marketing initiatives. The specialist will plan, execute, and optimize campaigns across various channels, manage performance marketing, and analyze campaign data to provide actionable insights. Key responsibilities include supporting lifecycle and CRM marketing, collaborating with internal teams and external agencies, and conducting market research. The role requires 3+ years of experience in Growth or Performance Marketing, strong analytical skills with advanced Excel proficiency, familiarity with CRM, email marketing, advertising, and analytics platforms, and excellent communication skills in English and Arabic.
Requirements
Requires 3+ years of experience in Growth Marketing or Performance Marketing. Must have strong analytical skills with advanced knowledge of Microsoft Excel, familiarity with CRM platforms, email marketing tools, advertising platforms, and analytics dashboards. A Bachelor's degree or equivalent is required, along with strong written and verbal communication skills in English and Arabic.
Description
The ideal candidate will be responsible for driving growth and revenue through digital marketing by planning, executing, and optimizing campaigns across multiple channels. You will also analyze campaign performance and provide actionable insights to improve marketing results.ResponsibilitiesPlan and execute digital marketing campaigns across multiple channelsManage and optimize performance marketing campaigns and advertising investmentsSupport lifecycle and CRM marketing activities, including email campaigns and automated workflowsAnalyze campaign data and provide performance reports and actionable insights to stakeholdersCollaborate with Product, Design, Sales, Operations, and external agencies to support growth initiativesConduct market and competitor research to identify new growth opportunitiesQualifications3+ years of experience in Growth Marketing, Performance Marketing, or a related fieldStrong analytical skills with advanced knowledge of Microsoft ExcelFamiliarity with CRM platforms, email marketing tools, advertising platforms, and analytics dashboardsBasic knowledge of SQL/Python is a plusStrong written and verbal communication skills in both English and ArabicBachelor's degree or equivalentComfortable working independently with strong ownership and problem-solving skillsWork ConditionsHybrid work model with high flexibility for remote workUSD-paid salary