Requirements
The ideal candidate will possess a Bachelor's Degree in Marketing, Business Administration, or Communications, with at least 10 years of marketing experience in Kuwait, preferably within the F&B, retail, or hospitality sectors. A strong understanding of the Kuwait market and local consumer behavior is essential, along with highly creative and commercially minded skills for campaign planning and execution. Experience managing marketing teams and external agencies, coupled with strong analytical, communication, presentation, and negotiation skills, is required.
Description
On behalf of our client, we are looking for a hands-on, creative Marketing Manager to lead marketing strategy and execution across the Restaurants, Confectionery, Catering, and other business divisions in Kuwait.As Marketing Manager, you will own the full marketing mix from strategy and brand direction to digital, social media, in-store, and campaign execution, while managing a team and working closely with agencies, Operations, Sales, and Procurement. This is a hands-on role combining strategic thinking with practical, creative execution to deliver measurable business results.Key Responsibilities:Develop and execute the annual marketing strategy and calendar across all business divisionsOversee digital and social media strategy, campaigns, and performanceManage in-store, delivery app, and offline marketing execution (POS, signage, branch launches, activations)Lead loyalty and customer engagement initiatives, including CRM and retention campaignsPlan and manage integrated campaigns from concept through post-campaign reportingMaintain brand consistency and provide creative direction across all touchpointsManage and develop a team (Social Media Manager, Marketing Executive, Graphic Designer)Manage agency and supplier relationships, negotiating cost and valueOwn the marketing budget and report on ROI, KPIs, and campaign performanceSkills & Qualifications:Bachelor's Degree in Marketing, Business Administration, Communications, or related field10 years of marketing experience in Kuwait, ideally within F&B, retail, hospitality, or FMCGStrong understanding of the Kuwait market and local consumer behaviorHighly creative and commercially minded, with strong campaign planning and execution skillsExperience managing marketing teams and external agenciesStrong analytical skills, connecting marketing activity to business resultsExcellent communication, presentation, and negotiation skills