The Consumer Bank Acquisition Marketing team is responsible for driving incremental high‐quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships.
As a Campaign Management, Marketing Strategy Senior Associate on the Acquisition Marketing team, you will be responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels. You should be energetic, motivated and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing leader and executing multi-channel marketing campaigns.
Job Responsibilities:
- Serving as the creative marketing leader driving best-in-class consumer experiences
- Leading internal and external agency briefing and creative development
- Managing campaigns to ensure initiatives are on-strategy, on time and within budget parameters
- Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs
- Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting
- Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed
- Contributing fresh ideas in our processes and approach, and help design the future of marketing innovation and execution
- Contributing innovative and creative ideas as well as channel best practices
- Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams.
Required qualifications, capabilities and skills:
- Proven track record in direct or digital marketing with 5 years of experience
- Strong knowledge of campaign execution and/or project management
- Digital consumer marketing experience in owned, earned and paid channels
- High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization
- Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
- Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
- Meticulous attention to detail and a curious mindset
Preferred qualifications, capabilities and skills:
- 5 years of agency or retail experience
- Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus
- 4-year college degree