Requirements
The ideal candidate will have owned a performance marketing P&L, run demand generation across multiple countries, diversified acquisition channels, led a team of 15+ through a restructure, and possess experience as a VP of Marketing, CMO, or similar senior role in tech. They must have built and utilized a measurement layer (attribution, cohort analysis, geo-testing) to inform budget decisions and have experience selling to SMEs or founders in a high-velocity, low-to-mid-ACV motion.
Description
Responsibilities (how we will measure success)Own marketing-sourced qualified pipeline and blended cost per acquisition by territory.Reduce our dependence on any single acquisition channel. No channel should be able to take more than a third of our pipeline with it.Own messaging and competitive differentiation, positioning our company's unique value proposition across our markets in a category where competitors replicate each other's landing pages within a week.Lead a team of 20 across demand creation, demand capture, web, content, design and field marketing.Build a measurement layer, a single territory-level view of spend, leads, SQLs and CAC.Collaborate with internal stakeholders in product and sales to strategically plan, create, and launch compelling campaigns and stories tailored to resonate with our target audiences, jointly accountable with the VP of Sales for the pipeline number and the marketing-to-sales handoff.Own the self-serve funnel end to end.Own paid search and paid social directly and hands-on, close enough to account structure, bidding strategy and landing-page conversion to hold an independent view.Build brand where it demonstrably lowers acquisition cost or defends pricing.Required Experience Owned a performance marketing P&L at scale; personally accountable for CAC or cost per qualified lead, not just managing the person who wasRun demand generation across multiple countries simultaneously, including at least one entered from scratch.Broken a channel concentration problem before, took a business dependent on one acquisition source and diversified it. Can describe what failed and how long it actually took.Led a marketing team of 15+ through a restructure, including role changes and exits.Established work experience as a VP of Marketing, Chief Marketing Officer, or a similar senior role within tech organisations.Built the measurement layer themselves (attribution, cohort analysis, incrementally or geo-testing) and used it to move budget and defend that decision.Sold to SMEs or founders in a high-velocity, low-to-mid-ACV motion.